How to make a great information product


how to make a great information product

It’s hard to live off your creativity. There are so many things that you take into consideration when you take the job as creator and decide to stick with it. Not only do you have to create – but you also have to convince people that you’re one of the best in the market of creating.

For me, it’s about creating products that need to stand out at first view. But these products also need to leave an experience of ‘great product’, so the good old viral effect and word-of-mouth sets in and the product starts to sell itself.

The key to a great information product is to be very aware of the benefits – and maybe not just listing them, but also communicate them extremely well – to different kinds of customers.

You shouldn’t only be looking at the product and how it’s build – it’s even more essential to look at the experience and outcome that your potential customers get by purchasing your product.

You need to focus more on how you want your potential customers to feel after they’ve tried your product.

How do you make sure your product is so great that it exceeds expectations?

Start by building an information product roadmap. A product roadmap you define what processes you want your potential customers to go through. Showing initiatives, processes and how you want your product to launch, communicate, and succeed. There you will also find your way through pitfalls and discussions.

Make the experience of the product and the outcome for the potential customer top priority.

Most of the time the key is how much value you can put into an information product. That’s all good and well, but in my experience one of the things that you also need to do is to keep thinking ‘customer experience’ and ‘outcome’. For example a lot of information products have a Facebook group where everybody who has purchased the product they meet up and connect afterwards.

Sometimes you, as an information product owner,  ask them if you can keep their email so you can send them new information when something new is coming up in the field.

There’s a lot of tricks to information products, but one of the things that has worked for me is to find  products that you can benchmark up against. How do they communicate? what do they promise? what are the outcome and how does the product exceed expectations? Why do people refer to them? Do they have an affilliate programme or something similar?

Enjoy building rockers!

rock on


Small products to support your brand

small products to support your brand

You should indulge sometimes when you continously build your brand online as well as offline. You should do small investments to support your brand. Things such as custom designed pencils and pens. Postcards. Envelopes.

Small products that surprises people.

Such as an old school  logoed letter seal (as seen above).

Such as custom made pencils:

gold pencils

Why? I believe, now, more than ever, that you need something analogue and real to support your (online) business and brand. I believe that everything needs to be anchored in the real world.  And luckily there are so many creative products you can choose to anchor.

I know it’s not to indulge to buy envelopes and postcards to support concepts – but I consider it a good investment to get a designer to set it up properly for you.

And one could argue if it’s to indulge, to send out postcards in envelopes all the time – just postage wise.

What do you like to spend your money on? when it comes to analogue items supporting your online business?

rock on



4 things to ask yourself to stand out from the rest of the pack

5 things to ask yourself

I’ve met some struggling women along my path as a female entrepreneur.  Every time I get this motherly urge to tell them that everything is going to be alright . Because there are real struggles to make ends meet and to be an attractive asset to other businesses and entrepreneurs. My experience is that most of them need something extra. Something that can diversify them, and make them stand out. Here are some of the questions I ask myself over and over again, to keep my brand and my business going.

 1. What do you want to be known for?

You need to find out what’s important to you, as a person. If you’re an entrepreneur, there is a reason that you became one. Speak your truth. Focus on what’s important for you – and maybe not very urgent. Most of the time, what’s important tends to be way bigger than what’s urgent.

2. Can you have a strategic approach to yourself?

A hard thing in personal brand building – having a strategic focus – not just to your brand but to you as a person and the choices you make in your business and around your brand. You get that by questioning the things you do to achieve the things you want. You get that by aligning yourself (or your goals) to whatever your heart desires to work with and around.

3. What do you do?

Get specific here, it’s where you get to find out how you spend your time. I sometime struggle with writing because there’s a huge amount of friendly gossip over on social media that I want to read. I think I could use my whole workdays being on social media if I don’t watch out. There’s a bunch of apps out that will make you realise how you use your time. I use a free Firefox extension called ‘Leechblock’ where I can block different websites for periods of time in the browser (which is where most of my procrastination happens.

4. Why do you do what you do?

Have you sometimes asked yourself, why that, if you want to build a successful business blog you end up writing newsletters? I am one of those types who tends to spread myself too thin on doing too many things at once. And I am proud to say I am becoming a master of finishing things before I start new ones.


rock on



How to harm your creativity

how to harm your creativity

Do you sometime feel a struggle inside when you’re working, not being able to bust free? Where, even though you have good intentions, you are not able to create? You feel like your creativity is harmed, and procrastination is something that you can’t avoid – ending up checking your Facebook feed and your Twitter stream impulsively all the time. Yesterday I met with an internet friend and she said something that made so much sense to me she said that sometimes she felt like she was just too spoiled. Too cozy. Things were too good to change them.

Sometimes it seems like we are harming our creativity more than we support it. There’re so many distractions out there, so it’s natural that it’s hard to create both for our hobbies but also in business.

Creativity comes from chaos

For me, my creativity comes from chaos. Even though I thrive in chaos – I need it so, because with chaos that I get inspired to fix things up and explain my approaches to business. I think it’s, in particular, wise for people and businesses alike to enjoy the chaos. Maybe even ask us how much we would be able to change the world if everything were perfect and in order? So if you want to harm your creativity make everything nice. Nothing to riot against

Comparing yourself to others

I am personally really great at comparing myself to others. It’s hard for me not doing it. Maybe all of the world feel the same way. Social media hasn’t helped this at all for me because there nothing seems normal. Most of it seems like we need to see on the dark side of the ‘moon’ and remember that things are not at all what they look like there.

Belittling yourself

It goes hand in hand with ‘comparing yourself to others’. Belittling is easy, and it’s an absolute creativity killer to the point of not being able to think curly. Love yourself! You’re powerful. And if you don’t think so, it makes it so much harder to get shit done.

rock on

5 rockin’ pieces of advice to build your personal brand strategy


personal brand strategy

Do you have a personal brand strategy? If not, get going, cause you need to think strategically about your personal brand – here’s some tips of mine to start off:

Base your brand on who you are now, and not only what you want to be.

You have to start somewhere. One thing that defines us in the business world is our titles, which to a lot of people means what you have achieved. If you don’t know who you are right now – ask around. List 20 people who’s degree of knowledge around you are different from one another and ask them how they see you and why. Then take action from there and create your brand day by day, word by word, shout by shout and message by message.

What can’t you shut up about?

When I started out there was one thing I knew for sure around my brand. I could keep talking and come with ideas around entrepreneurship and people starting to think action in as a part of their business – and how to use social media to amplify it a gazillion times.

Focus on the taglines

Even though logos are important, taglines are even more so, these days. You can keep mentioning them in a different context and create more content around them daily. You can even print them on t-shirts if that’s your thing.

Important IS urgent

Stephen Covey wrote in his book seven principles of highly successful people (one of my favorites) that you have to focus on the things that are ‘important-not-urgent’. When it comes to personal brand strategy, important IS urgent. You need to focus your brand on the larger pieces of content and concepts and what you want to be known for.

Don’t be that super proactive person (only) on social media

I see a lot of this these days. People are snapping, tweeting and IG’ing and updating social media all the time, but there’s no catches or hangers for people to find out more. One of the things that people mostly say about me is that they found me on social media, but what really caught them and made them sign up was my content on my website – how I wrote. How helpful I chose to be.  What I initiated. You can dilute a brand by not thinking it from one end to the other.

rock on

Seeing Airbnb’s business model as old school

business model as old school

What would happen to the disruptive business model, if we saw business models for cutting-edge companies such as Airbnb and Uber as old school?

What would happen if we instead of creating apps that are the “tinder for xx” or the “next facebook” we decided to start from a clean slate? Not being inspired by casestudies or what other people in the field we’re in, are doing? What if we didn’t focus on short- term marketing stuff but rather on longterm business models?

Is that even possible? Can we innovate business models without looking at what’s already out there?

There’s a lot of pointers going towards that redeveloping business models is a part of the ‘new’ black. I in particular enjoy the concept of ‘holacracy’ and ‘sociocracy’.

It’s needed. In particularly since the models that most companies they use today, are often the same as business models that was used 40 years ago (sometimes even more).

If you want some cold-hard case studies on alternative management structures you can find some in this article from culture zine.




Make your brand stand out: Speak in taglines

speak in taglines

What makes brands vulnerable?: Not have gone through the process of developing taglines.  Their inability to pave out in cement what they stand for. A huge part of working with your brand is to get these things developed.

Your brand lives inside people’s head, and it might mean something else than you imagine.

Your taglines can help direct the brand, so you have some control of what you stand for, being inside of people’s heads and all. r. It’s a way for people to get to know you better, and it’s a way for your brand not to be indifferent or simply not stand out from the competitors because you’re too ‘vanilla.’

What are great taglines?

Great taglines are sentences that add a sudden kind of ‘oommpff’ to a brand. It’s what differentiates. Depending on what industry you’re in, your taglines could be world-revolutionary. They could also be an off-spin of ‘having the customer in focus’ (which a lot of companies uses as a tagline, but it’s a given in the contemporary business world). It depends on your industry and how you want to position yourself. I would love to have a business world where more people spoke in taglines. It’s short, sweet, and it makes a whole lot of difference in your personal business world.


rock on


Mindload instead of workload

mindload instead of workloadOne of the toughest things for me, when it comes to work, has been the mindload. Thinking all the time, never stopping. Not being present in the now because there’s always something new you can do. There’s always a new spin on the record – of an old or a new idea. Living in my inner world in my head.

Mindload is very different than workload. Workload is things you have to do. Mindload is things you have to do + whatever else you can think up to help you achieve the goals for your life.  And you can get so caught up, it’s scary. I noticed how far out I had personally come when it came to ‘ 100% focus on my brain, no focus on my body’ when I started not being able to sleep at night. I had to think. I had so many ideas and things to do; it made me feel numb most of the time. I had so many worries. These days mindload is my friend. So is workload. I have made a pact with myself not to burn out again ever. I have a made a pact with myself to shine my brilliance and take it slow. Doing one thing 100 percent instead of doing a hundred things 1 percent. Oh and give my brain a rest from time to time.

rock on

What do you do when people want your intellectual property for free?

no intellectual property for free

A couple of weeks back I had a meeting with a potential client on Skype. Well, it wasn’t just a meeting, it was a Nordic PR proposal that we’ve used a lot of time to put together, me and a Swedish + a Norwegian agency. Henriette Weber Inc. was leading agency, and I and the awesome  Elizabeth Rankich had used around 20 hours crafting this and we were totally ready to land this project. However, halfway through the meeting they started questioning our credentials and our media relationships in Scandinavia. They wanted us to come up with some “examples” of people we knew and who they could contact.

Instantly all the agency side participants felt like they were asked to give away their gold for free. And none of us agency side participants would. The conversation turned awkward, especially since this was a  big project. Afterwards, we haven’t heard from them. So what are we going to do next time?

We’re probably going to have the same approach as always, refusing to give away our intellectual property for free. It’s hard though and it’s a fine line between helping people out a bit for nothing and having them leeching on our network. It’s a hard knock life out there, especially in the business world and you could end up working for free for weeks every month. Remember, your intellectual property is your intellectual property, and if you have a notion going on inside your head that what people want from you for free, isn’t cool, then it probably isn’t.


rock on

How to develop a hashtag strategy

how to develop a hashtag strategy

Have you ever thought about adding a hashtag strategy to your digital marketing plan?

A hashtag strategy is where you’re mapping down the hashtags you’re going to use for your content on social media. You have to ask yourself if you’re going to use hashtags for measurement or community building (or maybe a bit of both).

So how do you develop a hashtag strategy?

There are several different layers to it. The first is to figure out what hashtags are the most used on a global level based on which social media is being used. Here you can see the most used hashtags on Instagram and Twitter (in my opinion the two places where hashtags are used best for brand building and community building).

After you’ve printed these hashtags in your mind, it’s time to get closer, especially if your content is localised, and you’re not communicating in English on Instagram or Twitter. Try to have a look around on both Instagram and Twitter and see if there are any hashtags that are localised that people use? Localised can also be within a certain theme or subject. I have done a bunch of work for a record label lately (community building and digital strategic consulting). For a record label, some of the best hashtags aren’t #love #instagood or #tbt. Those hashtags known to be the biggest, but they should rather use hashtags such as #nowplaying and #listeningto that people use to find new music suggestions. So even though you know what hashtags are the biggest, they might not be  relevant for you and your brand.

You can also develop your own hashtags. It’s a great way for people to hook up with each other if they are at the same event, or if they are interested in certain topics. Even if n you want to create movements and get people to post images or tweets about certain discussions or on certain days. Hashtags are a fun way to engage, and a great method to build digital communities and have people connect offline at events as well.

When you’re done researching hashtags, and have created your own – you can always keep track of the impact they have on a service such as hashtracking.

All in all hashtags are a community builders game out there, but it’s such a creative thrill to work with them.

rock on







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