why should every company have a blog ?
my exact question.. inspired by Sigurd Rinde
- first of all the when you do marketing for you company – you push your fine products out the consumers, this does not work anymore.. everything has gotten saturated
- with a blog – written by a blogger or a CEO ( doesn’t really matter) you show the customers the transparency of your company – that you are willing to hear what they say.. go ahead pop them some questions ! ask them about your products, and Im telling you they will answer.
this also creates a one-on-one customer satisfaction – especially if you show them that you hear what they are saying – talk about CRM for dummies !
this is the most effective customer management you will ever see… even though you are not managing anything at this point.
so why not compete on transparency ?
another question might be that ” why you should listen to what your customers are saying – and if you need a filter for what they tell you ? ..
well for people to comment on things you blog they must have been touched by what you have written! – they are thinking about it, absorbing it and reviewing it…
I am setting up an advisory board – where I will need hardcore bloggers, other entrepreneurs and anyone else who thinks they have something to give to a creative network email me at henriette@prograes.com and lets play !
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