Henriette Weber

Anthony Robbins gives away his new book ” notes from a friend” for free ! – email ticking in from my mother in law. The book promises everything that a selfhelp book should – but also adds that “this book is going to change your life completely” ( like every other selfhelp book)… But OK I will see how their marketing strategy works and I order “notes from a friend”.
10 minutes after a guy called Lee from the “Anthony Robbins office” ( that’s how he’s introducing himself) calls me up on my phone ( you had to state your phone number), asks me to confirm my “free” order and whom I might have gotten the offer from.

Fair enough ” my mother in law send me an email ”

Lee tells me that they will be sending the book shortly.. Excellent.

2 days after he calls to check if the book has arrived.

nope

and the day after

nope

when he calls two days later ( and now, by far are the most frequent caller except my mom)

the book have arrived.

have i read it ?

nope

am I going to ? well I don’t know yet.

he calls me again the day after and asks me the same questions.

stating that he did not call me yesterday – even though it was “Lee from the Anthony Robbins office” who called me.

but the same questions again.

with the same british familiar voice.

nope I haven’t read Anthony Robbins book yet.

and by now this Lee guy has been buggin’ me so much that I probably wont.

he still calls from time to time, but I can see when it’s an incoming call from the UK on my mobile so I just don’t answer it.

tell me do you think Anthony Robbins marketing strategy works ?

and will I read his book ? – I know one thing for sure my 16 months old daughter loves to tear things apart at the moment