Shel Israel and Robert Scoble – a naked conversation
liveblogging from Les Blogs.
Shel Israel and Robert Scoble are on stage talking about “a naked conversation” coming out in january…
they book contains more than 50 cases, one of them are the “Vichy” case – a skincare company (under L’oreal):
the started blogging about skincare – but to the readers it seemed like they where trying to promote products to their audience over blogging. Their crowd exploded ! …
can you fool bloggers ? hardly – as any other consumers they are not easily fooled.
marketing begins with conversations – people TALK over fences about lipstick and the best place in town to go shopping.
Robert Scoble talks about “Target” -and why they don’t blog. Target don’t speak before the brand. the CEO does not even give interviews… apparently Target don’t want a conversation.
“company blogs because of the PR value”..
this is posted and then continued..
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