a thin red line ?
it seems like the companies and mediastations are starting to cross the lines of bloggers. or blogging as a whole. I have been very sceptic about this development - especially because my own “thin red line” between exploitation and genuine interest is really in a limited space.
Companies has to convince me of their interest in blogging as a whole. If they approach me with the often seen nowadays ” oHH My GAAWD, blogging is such a cool marketing tool - lets make some money - and ride the web 2.0 wave” I get really sick.
Im not talking about marketing or commercialism, I am talking about motives. Motives to blog, to sell, to market, to be in this world. If you’re motives are wrong - why are you blogging ? why are you opening up your company to portrait what you want people to see ?
When these companies tries to grasp the “new media revolution thingy” by making conferences about it and showing externally that they really get it. often, they don’t.
according to Suw Charman - the “We The Media”
conference in London was based on wrong motives.
sure blogging is
1. cool
2. innovative
3. dialogue
4. etc etc - you know the works
but using it to portrait yourself as a innovative new media company and then fail to pull through is simply sad.
