Henriette Weber

It’s 3 a.m here, and I can’t sleep - I am turning and twisting because I have been drinking coffee after 6 in the evening. Big mistake.

I have been having this scary image inside my mind for a while now.

After a trip to Viral Marketing La La Land, I am terrified for the communities of the world.

Basically because it occured to me, that companies, as a part of the ”new media” thing – are using “old school marketing.”

Im talking traffic ratings, placement, commercial deals here, ANYTHING BUT conversation and “real to real marketing…”

Yep I know, I am a hippie – and this might not be a bad thing.

Or at least to some people, it might not be a bad thing. To me it’s bullshit.

But when people are seriously thinking that what they are getting on the internet from blogs and Vblogs as a matter of comments, blogposts etc, is the real deal, real people, real genuine conversation. Aren’t they being cheated by marketing ?

If companies are hiring teenagers to do vblogs to create more hype around a viral campaign - and launching it on youtube – isn’t that a huge problem ?

Wouldn’t I – as a consumer, be mislead by this ? because it’s not a part of real people’s life, but a marketing stunt?

I have a confession; I was one of the kids who got into marketing to change marketing. To stop sweatshops. To change companies and the way they look at ”consumers” from within…

And this bothers me, it truely does.