Comments on: focus vs. whatever gets MY attention http://henrietteweber.com/2007/03/06/focus-vs-whatever-gets-my-attention/ I help you to rock your identity, marketing and branding Fri, 10 Feb 2012 09:49:47 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Pedro Custódio http://henrietteweber.com/2007/03/06/focus-vs-whatever-gets-my-attention/comment-page-1/#comment-35768 Pedro Custódio Wed, 07 Mar 2007 15:03:15 +0000 http://henrietteweber.com/2007/03/06/focus-vs-whatever-gets-my-attention/#comment-35768 This will probably sound quite familiar, since we already had this conversation, I think with Stowe during LIFT. Diversification brings new ideas but at the same time, makes quite hard to present ourselves, at least to me, I don't see myself as this or that anymore, but more in terms of my interests being this-and-that-plus-that-too. It's not that some focus isn't required, the thing is that in our field, especially in mine, technology is going to be everyware, rather than a specific field, and having that in mind, makes a lot of sense to immerse myself in different fields and experiences. Gains are quite obvious, empathy towards users will deliver more real and accurate tools for their needs, from knowing users needs and expectations, new ideas are born, and new chances of a project breakthrough arises, so new opportunities present themselves! So yes! Diversity rocks! :) This will probably sound quite familiar, since we already had this conversation, I think with Stowe during LIFT.

Diversification brings new ideas but at the same time, makes quite hard to present ourselves, at least to me, I don’t see myself as this or that anymore, but more in terms of my interests being this-and-that-plus-that-too. It’s not that some focus isn’t required, the thing is that in our field, especially in mine, technology is going to be everyware, rather than a specific field, and having that in mind, makes a lot of sense to immerse myself in different fields and experiences. Gains are quite obvious, empathy towards users will deliver more real and accurate tools for their needs, from knowing users needs and expectations, new ideas are born, and new chances of a project breakthrough arises, so new opportunities present themselves!

So yes! Diversity rocks! :)

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