Comments on: communities as a part of the marketing brainstorming http://henrietteweber.com/2007/03/12/communities-as-a-part-of-the-marketing-brainstorming/ I help you to rock your identity, marketing and branding Fri, 11 May 2012 14:41:30 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Rachel http://henrietteweber.com/2007/03/12/communities-as-a-part-of-the-marketing-brainstorming/comment-page-1/#comment-37072 Rachel Wed, 14 Mar 2007 20:50:38 +0000 http://henrietteweber.com/2007/03/12/communities-as-a-part-of-the-marketing-brainstorming/#comment-37072 The TiVo communities are in a couple of places, depending on country as you have different products. The company have played a part their. There;s a lot of other stuff out there, but the majority of activity is concentrated. They fall on a spectrum...Huggies has a pretty thriving board on it's site; Sunsilk is developing one on MySpace (these are both brands I'm involved in). They have made a positive effort to provide tools and places. Other companies I've seen don't get involved at all..if they even know the conversation is there. As with everything with marketing there's no one answer. A brand needs to look at input (hands on or off), location (their site or other places), stance/style, (official/unoffocial/personal), legality (drugs, finance etc are very difficult), internal culture (open/closed), resources (internal/agency/spokespeople) and probably a few other things before they decide whether to get involved in the conversation. The TiVo communities are in a couple of places, depending on country as you have different products. The company have played a part their. There;s a lot of other stuff out there, but the majority of activity is concentrated.

They fall on a spectrum…Huggies has a pretty thriving board on it’s site; Sunsilk is developing one on MySpace (these are both brands I’m involved in). They have made a positive effort to provide tools and places. Other companies I’ve seen don’t get involved at all..if they even know the conversation is there. As with everything with marketing there’s no one answer. A brand needs to look at input (hands on or off), location (their site or other places), stance/style, (official/unoffocial/personal), legality (drugs, finance etc are very difficult), internal culture (open/closed), resources (internal/agency/spokespeople) and probably a few other things before they decide whether to get involved in the conversation.

]]> By: Henriette http://henrietteweber.com/2007/03/12/communities-as-a-part-of-the-marketing-brainstorming/comment-page-1/#comment-36560 Henriette Mon, 12 Mar 2007 20:17:48 +0000 http://henrietteweber.com/2007/03/12/communities-as-a-part-of-the-marketing-brainstorming/#comment-36560 Hi Peter - true - but isn't that because we're all geeks and we can connect to it in these ways ? if you didn't have any connection to Jyri and Petteri would driving a voikswagen be like art to you as well ? @Rachel , they should definely get involved - the interesting question for me is if a community is going to still be looked at as a community, or it's going to be a part of a bigger marketing plan to get "involved". when you say that TiVO has an active online community is it in one place or all over the place ? Hi Peter – true – but isn’t that because we’re all geeks and we can connect to it in these ways ? if you didn’t have any connection to Jyri and Petteri would driving a voikswagen be like art to you as well ?

@Rachel , they should definely get involved – the interesting question for me is if a community is going to still be looked at as a community, or it’s going to be a part of a bigger marketing plan to get “involved”. when you say that TiVO has an active online community is it in one place or all over the place ?

]]> By: Rachel http://henrietteweber.com/2007/03/12/communities-as-a-part-of-the-marketing-brainstorming/comment-page-1/#comment-36504 Rachel Mon, 12 Mar 2007 13:24:30 +0000 http://henrietteweber.com/2007/03/12/communities-as-a-part-of-the-marketing-brainstorming/#comment-36504 So should companies that produce a product ignore the communities that develop around their product or should they become involved? I'm thinking about something like TiVO, which has an active online community which does look for the brand to be there and answer questions. So should companies that produce a product ignore the communities that develop around their product or should they become involved? I’m thinking about something like TiVO, which has an active online community which does look for the brand to be there and answer questions.

]]> By: Peter Rukavina http://henrietteweber.com/2007/03/12/communities-as-a-part-of-the-marketing-brainstorming/comment-page-1/#comment-36503 Peter Rukavina Mon, 12 Mar 2007 12:35:59 +0000 http://henrietteweber.com/2007/03/12/communities-as-a-part-of-the-marketing-brainstorming/#comment-36503 I love shovels. My I've little connection to the person, or the culture, that gave rise to the shovel. But with web apps. especially now in their nascent stages, the connection to real people -- the web app crafters -- is palpable. When I use Jaiku, in other words, it's more like interacting with the art of Jyri and Petteri and their crew than it is driving a Volkswagen. I love shovels. My I’ve little connection to the person, or the culture, that gave rise to the shovel.

But with web apps. especially now in their nascent stages, the connection to real people — the web app crafters — is palpable.

When I use Jaiku, in other words, it’s more like interacting with the art of Jyri and Petteri and their crew than it is driving a Volkswagen.

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