I help companies to exist in the conversation between people. Some people call it viral effects. I call it love and creativity. I live a life on the crossroads bet... Read More
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This is the film I have made together with my friend Brian for University in march 2007. I am afraid all you english speaking people are not going to understand the danish language spoken – however I wanted to show it to you anyway – this film is really close to my heart.
The film is about Marstal a little maritime city on Aeroe or (Ærø as it is spelled in danish),x an island of Denmark. Marstal used to be one of the biggest harbours in Denmark where most of the maritime expeditions happened. It used to be packed with sailors and now it’s just living in it’s own memory.
We didn’t pass the exam because the examinator argued that you couldn’t “portrait realism in an experimental way”. I disagree. This film rocks my world – and it took us forever to make it.
Oh and instead of having an exam in audiovisual interpretation – I got a really good friend – who is a real big film freak – just like me… =)
here comes a story that I really need to blog about.
This morning when I arrive at the bus it’s crammed. Packed. So I fight my way to the back of the bus, finds a seat (I love asking people that has bags on the seat next to them, if that seat is taken). I gaze in my natural direction and I see this :
Then I started to wonder if all my work had been in vain. I got really sad seeing all the people around me sitting on their bus (which they are paying to ride on) and looking at live visual tv-commercials. I know this is not new in the business – but when it’s on my bus – that I have to take everyday, I am frankly pissed off. I am not going to get into all the web 2.0 producer/consumer discussion and stating that Movia ( the buscompany) doesn’t “get it”.
In my opinion there’s something completely wrong when marketers (whom, I – myself are a part of) start to believe in “cattle-lyzation”.
Marketing for me – is essential to business development and I understand who companies must do it – but it should be either interesting, inspirational, conversational or over quickly. I literally felt stucked to my seat and everywhere I watched was a screen with commercial messages. It made me think of Stanley Kubricks “clockwork orange” and it made me feel sick.