“cattle-lyzation” of the public person
I have in one of my latest blogposts written about my “inner noise ninja attacks”.
here comes a story that I really need to blog about.
This morning when I arrive at the bus it’s crammed. Packed. So I fight my way to the back of the bus, finds a seat (I love asking people that has bags on the seat next to them, if that seat is taken). I gaze in my natural direction and I see this :
(you can also see a larger picture here:).
Then I started to wonder if all my work had been in vain. I got really sad seeing all the people around me sitting on their bus (which they are paying to ride on) and looking at live visual tv-commercials. I know this is not new in the business - but when it’s on my bus - that I have to take everyday, I am frankly pissed off. I am not going to get into all the web 2.0 producer/consumer discussion and stating that Movia ( the buscompany) doesn’t “get it”.
In my opinion there’s something completely wrong when marketers (whom, I - myself are a part of) start to believe in “cattle-lyzation”.
Marketing for me - is essential to business development and I understand who companies must do it - but it should be either interesting, inspirational, conversational or over quickly. I literally felt stucked to my seat and everywhere I watched was a screen with commercial messages. It made me think of Stanley Kubricks “clockwork orange” and it made me feel sick.
Now I gotta go work - more on this later…
