creativity utopia
This year at the Lift conference Dannie and I have decided to put in a proposal for a workshop called “creativity utopia. We have done this on basis of ” well yeah it’s great to have different approaches, unusual thinking, and mysterious and creative ways” - but creativity is just so superhyped these days that one might think that creativity alone will save the world ( it won’t)…
My point is that deciding to be creative for the sake of “being creative” is not going to get you anywhere - it’s basically a bunch of hype and an overrated utopia of businessprocesses. It’s empty.
The “Henriette task” of this workshop, is to get you to realize what will take you to your own creativity - and not exactly creativity itself. I will give you my recipe on how i work around creativity. Creativity is interaction. I have stated that a thousand times. But how do you pick up the creative ball and run with it ? how do you get ACTION from A-Z without loosing touch ?
I hope to see you there =)
