Henriette Weber

So I have been wanting to make this list for a while. Now I had to research for a speech I am giving later this month – so this is what inspired me this time around in the company/socialmedia’sphere, either because they are new, or because they keep on going =)

My Starbucks Idea is based on that the customers knows better than everyone else, what they want from Starbucks. They created a community around these ideas with a login.

The danish bank Nykredit has a “think new” (“tænk nyt”) blog where you can actually shape the future products of Nykredit.

Nike doesn’t only have a mashup community (pictured), they have several Nike Women blogs, a Nike Basketball blog, the Nike + community, an official Nike running blog and a Jordan Training community. They also have several different applications and pages on facebook. a real social media treat =)

Absolute Vodka’s “ABSOLUTworld” channel on youtube.
They also have a facebook page for their  “ABSOLUT top bartender” campaign.

And then I will strongly encourage all you small companies out there to create social marketing with a blog and a facebook page in addition to your webpage.

A company that I have adviced in starting up their social marketing is Just Business, who began by lurking the social media space, then created a facebook page and a blog to their website. Just remember that it is not really the tools that are important, it’s the mindset and the frequency of being a part of the community.

oh a last inspirational big company piece.

- Daimler has putted all of their online presence on Friendfeed.