a couple of examples of companies using social media
So I have been wanting to make this list for a while. Now I had to research for a speech I am giving later this month – so this is what inspired me this time around in the company/socialmedia’sphere, either because they are new, or because they keep on going =)
My Starbucks Idea is based on that the customers knows better than everyone else, what they want from Starbucks. They created a community around these ideas with a login.
The danish bank Nykredit has a “think new” (“tænk nyt”) blog where you can actually shape the future products of Nykredit.
Nike doesn’t only have a mashup community (pictured), they have several Nike Women blogs, a Nike Basketball blog, the Nike + community, an official Nike running blog and a Jordan Training community. They also have several different applications and pages on facebook. a real social media treat =)
Absolute Vodka’s “ABSOLUTworld” channel on youtube.
They also have a facebook page for their “ABSOLUT top bartender” campaign.
And then I will strongly encourage all you small companies out there to create social marketing with a blog and a facebook page in addition to your webpage.
A company that I have adviced in starting up their social marketing is Just Business, who began by lurking the social media space, then created a facebook page and a blog to their website. Just remember that it is not really the tools that are important, it’s the mindset and the frequency of being a part of the community.
oh a last inspirational big company piece.
- Daimler has putted all of their online presence on Friendfeed.
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2 Responses
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Henriette
Hi Matthew- I looks like a fun project. =) happy your thrilled with your work – me as well =)
Thanks Henriette for the shout out for MSI! It’s been an unbelievably fun project to work on. Making lists like yours helps keep us going!
Matthew Guiste
MyStarbucksIdea