A pill of rockbandism for your social marketing
In a combination of a blogpost by Seth Godin about Authenticity, a post about “best recession marketing investment: relationships”, and a further rockbandism clarification from yours truely, in danish - I decided to write a bit about rockbandism again. I think this is dead important people, so listen up.
Social marketing is not just something that people accidently catch up on, when you want to market something socially. If you’re lucky, and the thing you market is really great and remarkable, this will truely happen – and that is a really great thing. But for the rest of us, it’s hard work. It’s business unusual. I mean there is no naivity of the internet. Don’t underestimate your audience by thinking that if you decide to make social marketing a part of your overall marketing strategy, that your brand will go viral. It won’t unless you create rockbandism.
I wrote an ebook about rockbandism a while back, in my opinion you should read it if you want to do anything with social marketing or with being business unusual.
Rockbandism is the step before the social marketing proces, it’s the step where you define how you brand and product will feel on the internet and IRL – with autenticity, trustworthyness, remarkability and with substance. it’s the step where you invent the reason for people to involve themselves in your brand and make your brand go a bit more viral.
If I am to be completely honest with myself, this is not a question of marketing and appearance. It’s a question of inventing, building and creating something so genuine, authentic, thrustworthy and remarkable for your company that it can used as marketing. It’s about being human and a company people can relate to, on the internet. Inhumanity is what rockbandism is fighting. It’s about being a business unusual and a rockband. truely.
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