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if I was a company in the XX industry…

If I was in the fridge industry – I would create something like this: Britains oldest fridge. I love the idea behind the actions here, and it would actually help out the environment, give people new fridges and get a lot of PR and rockbandism.

Im busy now – I am off to call SMEG =), to see if they will hire me to facilitate a project as great as this for them =)

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