Comments on: Ignoring the online/offline divide http://henrietteweber.com/2009/03/31/ignoring-the-onlineoffline-divide/ Business avantgardista & Social Web Rock n'Roll Chick at play Thu, 26 Aug 2010 06:33:32 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Henriette http://henrietteweber.com/2009/03/31/ignoring-the-onlineoffline-divide/comment-page-1/#comment-118384 Henriette Wed, 01 Apr 2009 06:26:26 +0000 http://henrietteweber.com/?p=928#comment-118384 Hi Kasper, thanks for your pointers - I know that the divide is still there - I just tell clients and people increasingly to ignore it - well parts of it, and from a marketing perspective I think it can really ignored. Of course there's some things that you don't teach everybody and there some barriers - but they are disappearing at slow pace these days. Maybe it's a sign ? Hi Kasper, thanks for your pointers – I know that the divide is still there – I just tell clients and people increasingly to ignore it – well parts of it, and from a marketing perspective I think it can really ignored. Of course there’s some things that you don’t teach everybody and there some barriers – but they are disappearing at slow pace these days. Maybe it’s a sign ?

]]> By: Kasper http://henrietteweber.com/2009/03/31/ignoring-the-onlineoffline-divide/comment-page-1/#comment-118383 Kasper Wed, 01 Apr 2009 05:54:14 +0000 http://henrietteweber.com/?p=928#comment-118383 A few thoughts: Imo, the divide is still there. And it's primarily cognitive & epistemological in nature, and, thus, to be located in the mind of the (non)user. Blaksmark's got a few good insisghts in this article about (lack of) media integration (i.e. online & offline), see esp. the last two paragraphs: http://whywebattle.wordpress.com/2009/01/23/medieintegration-battle-and-bounce-positionering/ (The article is in Danish, but somewhat google-translatable). Thomas Rosenstand's got a interesting piece that illustrates that many leading Danish companies could optimize online presence quite easily (and his perspective is primarily & limited to SEO) http://www.thomas-rosenstand.dk/digitalt-tv/ Similar examples are legio, which seem to illustrate that except for first-movers and very media/tech savvy people, the onine / offline dichotomy is still very much there... /Kasper A few thoughts:

Imo, the divide is still there. And it’s primarily cognitive & epistemological in nature, and, thus, to be located in the mind of the (non)user.

Blaksmark’s got a few good insisghts in this article about (lack of) media integration (i.e. online & offline), see esp. the last two paragraphs:

http://whywebattle.wordpress.com/2009/01/23/medieintegration-battle-and-bounce-positionering/

(The article is in Danish, but somewhat google-translatable).

Thomas Rosenstand’s got a interesting piece that illustrates that many leading Danish companies could optimize online presence quite easily (and his perspective is primarily & limited to SEO)

http://www.thomas-rosenstand.dk/digitalt-tv/

Similar examples are legio, which seem to illustrate that except for first-movers and very media/tech savvy people, the onine / offline dichotomy is still very much there…

/Kasper

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