online anonymity: missing not to be myself online - Henriette Weber

online anonymity: missing not to be myself online

4.14.2009 | social networks

I should have seen it coming long before I started using my “last-five-years-handle”: Redsoda – that one day I would not be known online as Redsoda anymore, but I would be known as my real name. There’s an increasing ammount of communities that really wants to know who you are – IRL and thereby diminishing the border between online and offline even further. If you google yourself, a lot of the stuff coming up is from social media that you are actively using.
I work everyday with online identity and social branding, and a lot of clients asks me to use my social network as a part of the branding and marketing strategy, which I refuse – unless it’s a steady employment or something that I am associated with, not only being freelance. The reason I refuse is because, that if I do that, I would become apart of the brand and marketing strategy and probably annoy my network to hell =)

Sometimes I want to be anonymous redsoda – whoever she is. I am missing a private space – where people can’t find out who I am.
I could just choose a new handle and a new identity, still at some point, people would find out that I was indeed Henriette Weber.
I might just feel nostalgic, but I am starting to miss the online anonymity where I don’t have to be anybody except for a handle.


Responses

Pedro Custódio
4.15.2009

Henriette, I couldn’t agree more, if by one hand we strongly need to empower our personal brand and grow along, on the other side we sort of miss the freedom that anonymity provided us for so long…

One of the things I guess I miss is to be able to express contradictory ideas, once you write something that is tightly connected to your name/personal brand, how free are we to evolve on that even if it’s totally against your previous though? How free are we today, now that everything is safely guarded somewhere? Maybe the internet is it’s extreme put in danger our own evolution… just a though really.

And yes, I too don’t have energy to create yet another identity anymore, as you well put it, sooner or later people will probably find out the person behind it…

Comments