coolness and substance in social media
So I am doing a LOT of talking these days about social media marketing. Which in it’s essence isn’t really marketing, but it’s something on the combination of creativity and people. Actually it’s using a brand creatively to involving people in the brand. It’s good fun, I like it. Now I don’t want to come across as an old hag (well maybe Im beginning to be =). But to me, the medias in itself aren’t interesting. It’s what they can facilitate when they are used creatively that’s the really interesting part – not the media, the network, the effect of bringing people together around objects and brands they want to be involved in. Now that’s how I define social media marketing. And that’s what defines “social” in social objects, in social marketing, and in social media.
That’s what turns me on babies =)
You don’t do anything for people by if you open a twitter account, a facebook page, a blog, or what-have-you. You provide value for people if you can find the magic key to the social network and the involvement of the users. the magic key is coolness (do I dare to say rockbandism) and substance in your brand. Little pointers people can relate too and find fantastic =)
that’s all.
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