stating what isn’t an option as a company
this breaks my heart. And it’s one of the reasons I got into marketing for the first place – im unacceptable of things like these – so nice going major brands. Im inparticular so disappointed to see IKEA on that list – a company I have used as casestudies in my talking and speaking because they actually look like they are doing good stuff. They where even on a panel at the nordic climate convention in copenhagen last year stating how much good they did for the environment. I guess not ?.
The sad sad part is that these companies will probably all use the same excuse for doing this and causing us all harm by global warming “it’s hard to manage your suppliers”. well for me – that’s not a good enough excuse. I have talked with companies where the ethics of the company was higher than anything else. Flying their goods around wasn’t an option to solve the logistic problem of getting parts of a product form a – z. These companies are so much smaller than ikea or nike – so they could probably make an effort and do it too.
Anyway the tigers has build something that are going to measure companies by their faults and their actions – basically how much of a difference they do to save the world.
it’s coming up shortly in closed beta and it’s gonna be called superhumanity – doing well by doing good. We have a lot of great people working on this concept which is still very much in the making. I’ll let you know when something happens on those parts – we are almost ready to rock n’ roll =)
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