Henriette Weber

So a couple of nights ago I decided to do it – give the pressrelease and the date of the launch of the book to the public. danish press release here and google translation of press release here. It feels great to launch and give the date of when you can get the book in the bookstores (august 31st 2009) still there is a lot of stuff PR and marketing wise that needs to be done (oh and the logistics=).

I think it’s been a great ride, but it’s been a tough baby to bear, I guess I knew I had to do it on my own when my ex-editor told me that she didn’t think it was time for me to publish a book, i should be doing other stuff. Now one of the first triggers to get me going is when people tell me what I can and what I can’t do, I just knew that I had to get this book out of my system – and right away.

The book to me is something that’s missing out there. Not focusing on the social tools (to me they are 10% of social marketing and branding), not to focus on why you need to do it, but simply to give people an overview on what it takes (and it takes a bit) and how they create business unusual – the type of business I find is most suited for what I call the “anarchistic ways of the internet”. So it’s been a fun progress – it has a bit of everything I have been working on for the last couple of years – rockbandism, tools, identity, revolutions, movement, marketing, branding – stuff like that.

The best that I have taken with me from writing this book is the process of it. It was hard work (not just hard- but darn hard), and yet I still know what my next book will be about, I have even started to structure it in my mind, which is scary because I have promised myself that I need to take care of myself after this first insane project.

I have a saying that I can only take care of one baby at the time – now up is my health (I need to loose weight and these days I am loosing weight as we speak =), next up I am gonna ruin my weightloss by having another real baby. (Princess P is 5 now and tired of not having any siblings), heck I might even do 2 babies in a row (aka. weightloss probably pretty much ruined).

Also if you want to know more about the bookwriting process – I did a summary a couple of weeks ago

There’s gonna be a booklaunchparty on the 28th of August where all of the internet is invited.. So I hope to see you there.. be-fan the book at facebook if you want to know more.

ps. crossposted on toothlesstiger.com