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August 19, 2009 8 Comments

introducing the social media valuechain

Disclaimer: this is work in progress =)

I have been toying around with a social media valuechain for a while, mainly to put my own ( un-boxable) stuff into boxes. 

So this is what I initially came up with:

So as I said this is work in progress and a way for me to teach how I work around marketing and social web initiatives. If you have input I would love to hear them. I would love the internets to develop this together  because I am so sure that you guys are so much smarter than me. I don’t know if you guys have been forced to analyze companies with valuechains – this is my way to analyze the outcome and the progress of the social web and how you can identify and drive initiatives.

in short:

company persona: who you are/what you stand for. 

digital ressources:  how many people you will have working with social media

tendencies/media/technologies: what the internet looks like right now – opportunities and obstacles and all

crowd/crowdsourcing (my personal favorite): to what extend are you going to let people impact  the activites in your social media valuechain?

Now to the hardcore part of the social media valuechain:

Inbound content/ideas/creativity: this is where you start – brainstorming and thinking out of the box au contraire to what you normally do…

implementation/choices of initiatives:  the implementation of ideas you have decided to go ahead with

tools/strategies: what tools will you use to get the idea to market ?

marketing/dialogue/involvement: start talking and start involving yourself – and how do you plan on doing that ?

service/feedback: what are people saying about your initiative, and how can you use that in the continous development of your company and identity?

in the normal valuechain you have margin as a total outcome. I have simply put outcome there and added an “iteration” or a repetition – so you kind of rinse and repeat – n’est pas ?

I look so much forward to hearing your comments on this – oh and implementing them to the valuechain =)

Related posts:

1. coolness and substance in social media
2. social media at conferences
3. a couple of examples of companies using social media
4. A pill of rockbandism for your social marketing
5. introducing my first book: Return on involvement – and my take on the book

8 Responses

1. August 19, 2009

   Annika

   Hi Henriette,
   This is interesting. Can be a good model to use when talking to clients, trying to get them get it:)! Thanks for sharing!

2. August 19, 2009

   Henriette

   Hi Annika – yep, I still don’t think it’s fully developed, but I think it will be good to introduce to the people who are going to be introduced to social media – anyway if you have any thoughts on how it could be improved let me know…

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4. August 19, 2009

   Anders Sporring

   Henriette!
   Thanks for sharing this, so right in time – on topic and a whole lot what I have been discussing with my friends here recently. Thanks!

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