introducing the social media valuechain
Disclaimer: this is work in progress =)
I have been toying around with a social media valuechain for a while, mainly to put my own ( un-boxable) stuff into boxes.
So this is what I initially came up with:
So as I said this is work in progress and a way for me to teach how I work around marketing and social web initiatives. If you have input I would love to hear them. I would love the internets to develop this together because I am so sure that you guys are so much smarter than me. I don’t know if you guys have been forced to analyze companies with valuechains – this is my way to analyze the outcome and the progress of the social web and how you can identify and drive initiatives.
in short:
company persona: who you are/what you stand for.
digital ressources: how many people you will have working with social media
tendencies/media/technologies: what the internet looks like right now – opportunities and obstacles and all
crowd/crowdsourcing (my personal favorite): to what extend are you going to let people impact the activites in your social media valuechain?
Now to the hardcore part of the social media valuechain:
Inbound content/ideas/creativity: this is where you start – brainstorming and thinking out of the box au contraire to what you normally do…
implementation/choices of initiatives: the implementation of ideas you have decided to go ahead with
tools/strategies: what tools will you use to get the idea to market ?
marketing/dialogue/involvement: start talking and start involving yourself – and how do you plan on doing that ?
service/feedback: what are people saying about your initiative, and how can you use that in the continous development of your company and identity?
in the normal valuechain you have margin as a total outcome. I have simply put outcome there and added an “iteration” or a repetition – so you kind of rinse and repeat – n’est pas ?
I look so much forward to hearing your comments on this – oh and implementing them to the valuechain =)
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7 Responses
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Henriette
Hi Annika – yep, I still don’t think it’s fully developed, but I think it will be good to introduce to the people who are going to be introduced to social media – anyway if you have any thoughts on how it could be improved let me know…
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Henriette!
Thanks for sharing this, so right in time – on topic and a whole lot what I have been discussing with my friends here recently. Thanks! -
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Hi Henriette,
This is interesting. Can be a good model to use when talking to clients, trying to get them get it:)! Thanks for sharing!