Henriette Weber

I love christmas and calendars, and this year I have decided to do a blogpost each day on both henrietteweber.com and toothlesstiger.com – or wait not exactly do a blogpost -but reuse one of my old blogposts….

the first retrospect  is from the 28th of june 2005 and called “why should every company have a blog?” – here we go:

“- first of all the when you do marketing for you company – you push your fine products out the consumers, this does not work anymore.. everything has gotten saturated

- with a blog – written by a blogger or a CEO ( doesn’t really matter) you show the customers the transparency of your company – that you are willing to hear what they say.. go ahead pop them some questions ! ask them about your products, and Im telling you they will answer.

this also creates a one-on-one customer satisfaction – especially if you show them that you hear what they are saying – talk about CRM for dummies !
this is the most effective customer management you will ever see… even though you are not managing anything at this point.

so why not compete on transparency ?

another question might be that ” why you should listen to what your customers are saying – and if you need a filter for what they tell you ? ..
well for people to comment on things you blog they must have been touched by what you have written! – they are thinking about it, absorbing it and reviewing it…”