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Retrospect – december 4. 2009 – the silent revolution manifesto
This post is from the 10th of november 2005 – and it’s some thoughts I am still asking myself, they where even a chapter of my book on Return on Involvement anyway here it is – again =)
here it is. my silent revolution manifesto – I’ve worked hard on this and I am currently developing into an essay ..
The silent revolution is a movement WITHIN people to cope with the everyday information overload due to consumerism and marketing.
Nowadays we get so much information that there is no way that we can cope with it.
Not convinced? take a look at your inbox, or television or kids. Add your rss feed and your personal network. Stir it up with the products the media wants you to buy. Add a little touch of whatever the society wants you to be like  and you are almost there
Every company in the world wants you as its target group. They customize and scale themselves across branches and media  just to get in your head !
In the world of today (and tomorrow) you will always be pressured. Deal with it!
What we need now is the best tools to make more time available  and they are currently being developed and marketed.
As a PR person, by now I know, that the chances of getting through to your audience via mainstream media ( TV, Radio and newspapers) are almost nonexistant.
Its deathexpensive too.
And it doesnt succeed.
There is nothing new under the sun. Companies are desperate looking for growth, and still, everybody ( including your neighbor) wants to sell you something.
I know, you want to sell something too.
So what happens?
People start to make their own media, global mikro companies, freelance companies etc.
You can even start your own bank now.
Everything is possible.
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