So, this morning I have been following the discussions about cop15 in every media I could. I feel slightly disappointed about the agreement, but I also think this is really early days and I think it’s a huge step to get the biggest economies to actually sign a deal, that, if not anything else, shows that they can work together on this. I thought it would be more ambitious, but a part of me thinks it’s a huge deal that we have the US as a part of a climate agreement at all, as well as china, brazil and india. I know it’s not enough – but in my opinion the commitment and the shift in mindchange is a huge deal, I am just hoping that this is what it’s needed to get the ball rolling.
I have a very good friend, John Grant, who is probably one of the most knowledgeable persons on this subject that I know, and he convinced me ages ago that the real change is not going to come from the politicians.
We need them as well, but the real change is going to come from the companies and from the people. We can change the market. We can become vegetarians or have 2-4 days of no meat at home. We can change supply because we are the demand. The thought has also crossed my mind that a weak agreement at cop15 is the best thing that can happen – because there’s a hope in me that’s certain that it might leave a part of the responsibly with the people, and people will feel more obliged to help out as well.
I saw a danish tv-documentary a while back where kids walked the streets of Copenhagen asking grown ups “why they had destroyed the planet”. Everybody felt super guilty and hurried on – and not one person looked into the camera. Nobody knew why. It’s just a part of the system. And I think it’s changing and escalating more and more – and it’s about time.
I often say in my talks and workshops that I firmly believe that within 2 -3 years it’s going to be really hard to be a company that is not “doing good”. I have a firm belief that the transparency in social media is going to enhance that as well. If you don’t do good, if you’re not responsible, if you don’t care about anything but the money, if you don’t connect, if you aren’t in the same room as your peers (in social media and IRL) you’re non-existant and your clients will find alternatives, or even better the alternatives will come to them via social media – the products will find them, and the “bad companies” won’t really be an option. I know it’s kind of idealistic, but I really think it’s where we are heading…
All in all, I am disappointed, but optimistic… I can see both pros and cons and I think it’s a huge deal that it’s finally, finally finally being taken seriously – also on a political plan. It’s not at all what I wanted, but I can see a good thing in spreading the responsibility and not just leaving it up to the politicians. And basically I am happy that we didn’t have to loose the maldives or the netherlands before it was taken totally Â seriously, by the leaders of the world as well.
We have every reason to be disappointed – and we could have asked for more, but I am still confident that this is a huge step for mankind and I am happy and hopeful at the same time – the future looks brighter in my optic, and it’s about time…