Viral effect utopia
I have, during the past week, had a lot of clever conversations with cool people about the secret behind social media. Because let’s face it, what we are really after is what the viral effect could possibly do for our brand/company/NGO – and with social media it has become a bit easier – or so we believe. But going back to before social media/communities/forums etc was mainstream I tend to believe that it was easier to stand out. It was easier to rock and be cool online – because not that many else did it – or tried to do it.
But viral effects today – is something that people believe can be attained if we start engaging on social media – well it’s both true and not true. It depends on the initiatives and the creativity, and for most companies, it’s utopia. A perfect country that is completely unrealistic.
However – every minute spend on a crazy creative idea – accelerated on social media, gathering people, not only lets you into their mindspace, but creates a momentum that is continiously updated from every tweet and statusmessage.
Meaning that people who are interested enough in you to become fans or followers or whatever you’ll call them – will actually know what you’re doing – which to me is a priceless opportunity, But it’s also an empty space – it’s what you put in there that matters, and that’s the creative anarchy of my everyday life as well.
So maybe the version of viral effects that we can attain – the realistic viral effect, are the effect of people who knows you and like you and trust you enough to become fans and followers.
I would work with the know/like/trust combined with the viral effect utopia. Oh and I would proactively get to know more people – not because they are potential fans/followers/clients – but because most people are cool and fantastic and rocks =)
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