For a long while, I haven’t been able to relate to shoppingmalls and racks upon racks of clothes. I don’t have that browsing mentality. Maybe it’s because that most stores don’t carry that many things I like, or maybe the stores are too crammed.
However for a while now I have been following what’s going on, on Thinglink.com which has a huge star in my book when it comes to things. And now I have found something that has a huge star in my book when it comes to fashion now and for once it has clothing racks that I can relate to: Fashiolista.com – it even let’s everybody see what stuff I love. Even better – it’s only stuff that other people think are cool that ends up on the site.
In this people-driven economy that we are facing, one of the most important things is to give products the ability to find people – instead of the other way around. We have seen it through blogs for a while now. But I really believe that sites such as Thinglink and Fashiolista is going to be gamechangers, because it let’s people relate to your products in public.
In some geeky way – you might say that instead of people browsing products online – we are heading more and more towards that it’s actually the products that are browsing people, and catching their interest if they are really something special. (I still need to transform that sentense into something that’s more easily digestable, but do you catch my drift ?)
Your biggest task as a company who sells stuff (and we all do) is to give your products an ecosystem so people will relate to them and take a stand. either offically or inside their mind.