What you’re selling isn’t necessarily what people are buying
Sometimes sales processes mystify me – it’s something I have looked upon for the last couple of months and it’s something that intrigues me. One of the conclusions I have reached for myself in this process, is that sometimes what your selling isn’t necessarily what people are buying. Have you ever done a purchase not with the product in mind, but because you could identify so well with the person behind the product? Because you wanted to get to know them ?
When I was in college there was a girl that kept copying me. She did not have her own sense of fashion at that point, but she had way more money than me, and could spend it as she pleased.
So one day when I came to school (and I will never forget that day) she was sitting in class, having the same curly haircut as me (she wasn’t curly haired at all before), same haircolor and she wore the shoes that I had sworn where the first on my priority when that next paycheck came in. It made me so furious that I went to extremes to find my way away from her. I cutted up two feathered boas (one purple and one orange) and sewed them to the hood and the sleeves on my jacket. I didn’t want anyone to identify with me at all – I soo wanted to be unique, one of a kind. It has haunted me ever since.
Today I found out that I was so much over it. There’s one thing that the girl could never get – no matter how hard she tried. My mind. My personality. My fanatic ways of escaping from normal. She couldn’t get the outsider that desperately wanted to be the outsider, because it was cool. She could only copy her.
Sometimes what you’re selling isn’t necessarily what people are buying. Most times these days and in the future products are not sold, products are bought. Identification is a reason for that. Coolness and diversity is a reason for that. I should have thanked her for finding me so fascinating that she was copying every detail of me. But it scared me to pieces. It drove me further away. Today I find peace in who I am, and I think it’s a beautiful feeling to be able to express myself freely and inspire people. I think a large part of what people are buying from me, is me. Henriette.
No related posts.
Hi Henriette, I Buy YOU