“my love/hate relationship with social media” list
Here’s a list of things that makes me go insane around this fantastic area that I have been calling my professional business life for the last 5 years: social media, social marketing and viral effects. It has just gotten so incredibly overhyped that what I do mostly these days is to put out fires for companies who has had some really bad advice from consultants and agencies who really wanted to sell a social media products because it’s so HAWT – and unfortunately it means that they end up with an angry customer because they have no idea what they are doing. Anyway here’s my list (it’s a bit of a rant so look out)
- Next time I meet a person at a network event that pulls me over and says “it’s not something I normally say – but I am pretty sure that I was one of the first people on twitter and facebook”, I will first laugh hilariously and then start to cry…
- On the other hand I can’t express the joy I get inside when a company is telling me “we use the social web because it’s the funniest, most creative and smartest thing to do for us”.
- So.. is it really necessary to have a twitter or a facebook strategy ? In my view these are just tools that you can use (either correct or upside down) to support your business strategy.
- If i see another hand-out from an agency where the product actually becomes “how many different products you can implement to listen to the internet and hear what they are saying about your brand” I will shout these words: “google alerts can do most of it for you”
- If I ever again attend a “social media afternoon” where the knowledge the speakers have on social media is mostly case studies and not hands-on practical advice – I will get really mad and storm out.
- I think creativity is the most important thing in social media and what you really need to work around as a company. I also believe that organisations such as social media club (disclaimer I am the initiator + one of the planners of Social Media Club Copenhagen) can provide a system where we can learn from each other – and not just show off our cool stuff (and cool clients + ourselves =).
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