Launch and party like it’s 2000 or something
One of the first things I remember from starting out with my first job in the IT industry back in 1999, was that everybody and their dog needed a webpage. These days it seems like it’s a bit of history repeating. Sadly to me it’s seems like the promised land of social media ended up getting to be just like back in 2000 -Â this time around it’s just on steroids and speed combined.
To me this has never been about the tools. I don’t like them much. Some of the even seem incredibly shallow to me.
Im a people person. I create (and rock it) for a living. Those of you who know me well, know that I can really frustrated if things Im passionate about aren’t used for their full potential. I don’t think social media as tools are used to their full potential. They are used for a campaign pitch and to get more money out of the clients because some sort of hip edge, diversity and misused connection known as social media. It frustrates me when I see a social business agency or social agency or whatever-they-choose-to-call-themselves, who doesn’t really contribute with a lot themselves, but just keep passing links around from others about social media. Who keeps hyping the hype. Who promises their clients that everybody will be listening to them because they are using the tools – and not because they have anything smart or great to say. Just because they are there.
Remember 2000 ? where everybody had a website because it was a “window” to the company?
Guys we’re still windowpeaking. And we’ll keep doing it until we understand that it’s about identity, content and proactivity.
The tools? it’s really the last thing you should worry about.
It truely is.
ps. the picture is of our new dog at home. He’s called Jarvis and is still just a little puppy. He’s amazingly bright and cute though..
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So true, we are still just making wired windows that doesn’t even show the true content of a company, and we do it in an overcrowded space…
Social media should be about relations, and content. Our tools today is far to much about gathering the most friends, followers or check-ins, when it should concentrate much more on the true relations between people. I for one is determined to make my own social network more social by getting rid of all the companies and people with whom I have no relation to.. I turn that must make my network more valuable than … yours?