making “adding a game layer” more delicious for companies

Last week I did a video for my Return on Involvement page on Facebook. It went a little something like this:

I was inspired by the video “the game layer on top of the world” that Heidi Harman had send to me some days before. I think “adding a game layer” would be an excellent “next thing” to strive to – when companies get tired of opening facebook pages and twitter accounts. A game layer would create substance in a brand. And it didn’t have to be a whole game around your company, for some it would be more eatable if it was simply to start thinking outside the box. To make it more delicious for companies, I would call it “adding “play” to your brand” instead of a game layer…

I really dig the “playing with brands” – I’ll find a way to expand on it some more…

Leave a Reply

Your email address will not be published. Required fields are marked *