I get a lot of ideas â€“ some of them are really huge, some of them too huge and some of them are put into a context that I can carry out on a daily basis â€“ and still have a huge perspective. I thought I would write a blogpost about how I make my evil plans. From HUGE to tiny worldchanging actions.
The first thing you need to do, is to know what your HUGE evil plan is.
I like to say I have several. Â Actually I have one for everything I do, and they are all attached to my driving forces in life: epic, unusual, creativity and action. Really when it comes down to it I just want to die at 120 years old and know that I made a huge difference in the world. That I mattered, and that Iâ€™ve created a legacy that my family is going to be proud of. Â I strive everyday to be the change I want to see in the world. But I want to make a lot of money and have a ton of fun doing that as well.
To make that happen I need other plans â€“ such as business plans.
I find inspiration in other fields of work than my own for my business plans. I find inspiration in large companies and software in general, and I find inspiration in NGOâ€™s and cold canvas sales. I mostly find inspiration in what it is they should do, and arenâ€™t doing, and I tend to tell them as well.
Then I find inspiration in my darling network and especially with my advisors. I pay a lot of money for advice and inspiration, and I value it so much more than I pay.
I find so much inspiration in music, art, nature and health.
And I find inspiration in unusual business books. Â One of the ones I refer a lot of people to is Marina HjÃ¸rdiesÂ â€œthe visual businessplan/den visuelle forretningsplanâ€ (only in danish so far, but hey, you get to brush up on your danish as well =)â€
I love the â€œbusiness model generationâ€ book and I could cry myself to sleep at night, thinking about the fact that we didnâ€™t have that book when I went to school, I would have loved it because it literally makes business models into a game =)
To make business plans happen, I need my action plans.
I think a lot in flows. I like to ask questions. A question I get a lot is â€œhow do we turn this viral?â€ Â The answer to that is that we create great content that our target group actually adores, and make sure that they love us as well. Itâ€™s that simple (and yet very complex at the same time). I mean we could make the best content but if the target group is wrong thereâ€™s not a thing in the world we can do to to make it viral. Itâ€™s not gonna happen. So we turn things viral with more questions and answers to more evil plans.
To make my action plans happen I need to take action.
It kind of make sense right ? But I love to see my actions as creations. I love to see my work as art and change. If I am creating art and change instead of business, I’m more inclined to do so. Hereâ€™s a secret for you: I get so turned off by boring things. If I think a thing is boring, thereâ€™s not anything in the world you can do to make me prioritize it. I think business per se, is really boring. However I think that business unusual and how I make my living is crazy cool and fantastic â€“ and itâ€™s still business â€“ but not business as-we-know-it. Itâ€™s Henriette-business because itâ€™s defined by me, and it is me who decides if it works for me or not.
To take action I need my lists and my structures.
I need my to-do lists and my timer to take action. I set the timer on a half an hour or something and then I work work work until it rings, take a break and then over again. I need structure in form of people telling me what to do, or timers, otherwise I end up not prioritizing whatâ€™s urgent or important, but whatâ€™s fun (sometimes I’m lucky that itâ€™s both urgent, important and fun=)
And thatâ€™s the evil plans of Henriette Weber. Whatâ€™s yours ?