Enhancing your identity and branding ? you need a manifesto

One of the things I have worked with as an entrepreneur over the years is manifestos. I think they are dead important, both to the people who sees them because they stand strong, but also for me to get my head around what it is that I actually think and feel about a given subject. I went back in the blog archives and I have done a lot of manifestos during the years i’ve been running this blog… (8 years… cough).

A manifesto is a great way of figuring out what you think is important around a given subject – or even when you should be finding out what kind of company you are. I haven’t done a Henriette Weber or a Toothless Tiger manifesto yet – but they are up in my head – I know what I want to do and what I don’t want to do. What I stand for and what I don’t stand for. And that’s the great thing about manifestos because it becomes natural to you in the process and then you look back at them and think “hey that’s pretty cool”. A manifesto needs to be a natural process so you end out with something that everybody in the manifesto process believes in and acts out and stands for. It can be a lot of work (especially in large teams – but I guarantee you it’s worth it). in fact it often becomes something more than a manifesto

But here are my published manifestos over the years:

Anyway there was the silent revolution manifesto that became a large part of my book “return on involvement” because the silent revolution defines the changes that is happening inside of people. This was written before the paradigm shift in media and I still feel the “yep” coming from inside of me when I read it…

There was the creativity undefined manifesto that summed up my creativity work with Dannie Jost for our lift07 workshop – it’s still stands and is still the core of most of my thoughts around creativity. The surroundings has changed a bit though.

Then there was the creativity 100 manifesto – 100 pieces of advice for getting more creative… which is still one of my most read blogposts today =) I really digg that manifesto, and can’t really believe I did that…

And then – there is the involvement manifesto. A sum up of danish book (in english) which had the succes criteria that one person would print and put up on their wall in their office.(you can still make it). That’s why it’s designed and great looking and not just text=)

When I read through this my mind is going “I better get going on that creativity book” – 2 manifestos on creativity ? yes it is something I care deeply about =)

2 Comments

  1. Øyvind Dyrnes February 16, 2012

    Thanks Henriette :-)

    Always a pleasure to read something from your hand. In one of your other blogposts you write about the importance of personal, eg. customizing the invite-to-connect text in Linkedin and I think that’s a big one. That’s why it feels silly that I just sent you a standard invite, but there’s no other option in the iPhone app… Note to self: Do not invite to Linkedin from your iPhone :)

    Have a great day, and Keep Rockin’ !!!

    Reply
    • Henriette February 23, 2012

      He=) I didn’t even notise that =) and thank YOU for keeping me fired up and going

      Reply

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