Trigger creative conference – brand your band workshop

Last week I did a workshop called “Brand your Band” on my thoughts on rockbandism, at Trigger Creative Conference in Borlänge, Sweden. (and my “oldie-but-goodie ebook “why every company should be a rockband“).

It was co-hosted by Niclas “Deeped” Strandh and Jesper Wallerborg Almerud.

In addition to having the time of my life running the “Brand your Band” workshop at my first ever music industry conference (and hopefully not my last), I loved the feeling at Trigger. All the nearness that are sometimes missing from tech-conferences-of-today (that I normally write from and speak at) was there. Bart Omlo, the organizer and his team gave me a couple of epic nights and I will be able to tell my grandchildren that I heard a swedish rockband (they’re called Great Garb and they where awesome) play a gig, just for us “VIPs” right next to the swedish Lake Runn.

great garb at trigger creative

The lake where nearby Gustav Vasa hid from the danes, kicked them out of Sweden and became king of Sweden (I’m not totally sure about this story, so if any swedes reading this, and are thinking “boy, is she wrong” then please mention it in the comments so I don’t look like a total ass =)

Being at my first music conference ever, was a blast. The crowd wasn’t too big or too small, just as I like it. Why? because it makes sure that you actually get to meet everybody. I got home to Helsingør being energized and with a ton of cool ideas, inspiration and a ton of cool people in my pocket (well their business cards at least) that are also working creatively – just with music instead of branding, activism, substance and involvement.

trigger creative brand your band workshop

 Heres Niclas, Jesper and I, in the midst of the brand your band workshop

Here’s the slides from the workshop:

And… Here’s our collective worldrecord for very bad ideas summed up in a “bad idea manifesto” (you can’t see the words here, but head over to pinterest for full insights on bad ideas )(remember rockers – it’s all about the statements)

bad idea manifesto

Unfortunately I had to leave on the 2nd conference day, and missed the last party, but people told me it was crazy fun.

Some of my other highlights was – the people at the conference (they deserve second mention), the bands: me the tiger, The Deer Tracks, Good Harvest, Doris Hopp, Million Dollar Babies,

And a special mention to BoomTown (a music incubator to support music in Dalarna – how awesome is that ?)


So if any of you ever want my curly head in Borlänge again – I would love to come!

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