Serendipity is when you find something you didn’t know you where looking for. In my previous life as a digital guru, I always told my clients that the most powerful viral effects came from showing/telling/inform people about things they didn’t know they wanted to know. The “telling people about things they didn’t know they wanted to know” has surprise elements in it that I adore and that makes the concept so much more creative.
I only recently found out that the word “serendipity” was somewhat like it. And yesterday, by chance, I got to explore serendipity a bit more. I rocked out with my awesome family at my grandmothers birthday party and I saw how my daughter at one point closed down all her opportunities for “in real life serendipity” because she was playing around with an iPad. When we got home we talked about a story my uncle had told at the party that she couldn’t remember, because she hadn’t been mentally present when he told it.
My mother had found an old article in an old newspaper (from 1985) when my uncle played handball and became “dansk mester” together with the rest of the Helsingør team. There was a picture attached to the article where my uncle looked completely 80s stunning (too small shorts and all). She also missed the awesome story about how my grandmother had met the whole team when they where going home from partying in the city early in the morning – or that some of the fathers of some of her favorite handball players today was in that picture.
Sometimes we miss out on things because we aren’t alert or present. Sometimes we see new things in old patterns. Sometimes we are not world explorers enough or allow enough room for serendipity, online or offline. Sometimes we read the same blogs or newspapers or follow the same people on social media, not exploring enough. For serendipity to grow we have to make room for it, so we can become inspired from unknown sources that could become real treasures and even sometimes change our entire world perspective!