I love a good marketing hustle, but I also love Eurythmics. When I started out in Marketing in London at the beginning of the 00s, it was on a budget that was a big zero. The startup I was working for didn’t have much money, and the first thing to be eliminated from the budget was the marketing and branding. I was told that they could afford my wages, but they couldn’t afford anything more than that.
What’s a girl to do? Hustle. I hustled myself larger. I (almost) begged to be invited to invite-only industry parties. I was super active in forums, and I discovered a gem: Blogs.
Relationship building online without having to meet for coffee all the time. Where you could make your brand larger than life. Where you could express everything around your company, and if it was remotely interesting to people, you would get a comment. Then you would write some more. And then people you met in the industry knew what you were up to. But it was all a big hustle. And then all of a sudden it became real. We didn’t have to hustle anymore.
We can all hustle. We don’t have to make things from the ground up. We can find a freelancer on odesk or fiverr or even hire a virtual assistant who can help us grow. Reach more people and build an empire. Just like Eurythmics.