What would happen to the disruptive business model, if we saw business models for cutting-edge companies such as Airbnb and Uber as old school?
What would happen if we instead of creating apps that are the “tinder for xx” or the “next facebook” we decided to start from a clean slate? Not being inspired by casestudies or what other people in the field we’re in, are doing? What if we didn’t focus on short- term marketing stuff but rather on longterm business models?
Is that even possible? Can we innovate business models without looking at what’s already out there?
It’s needed. In particularly since the models that most companies they use today, are often the same as business models that was used 40 years ago (sometimes even more).
If you want some cold-hard case studies on alternative management structures you can find some in this article from culture zine.