You should indulge sometimes when you continously build your brand online as well as offline. You should do small investments to support your brand. Things such as custom designed pencils and pens. Postcards. Envelopes.
Small products that surprises people.
Such as an old school logoed letter seal (as seen above).
Such as custom made pencils:
Why? I believe, now, more than ever, that you need something analogue and real to support your (online) business and brand. I believe that everything needs to be anchored in the real world. And luckily there are so many creative products you can choose to anchor.
I know it’s not to indulge to buy envelopes and postcards to support concepts – but I consider it a good investment to get a designer to set it up properly for you.
And one could argue if it’s to indulge, to send out postcards in envelopes all the time – just postage wise.
What do you like to spend your money on? when it comes to analogue items supporting your online business?