It’s hard to live off your creativity. There are so many things that you take into consideration when you take the job as creator and decide to stick with it. Not only do you have to create – but you also have to convince people that you’re one of the best in the market of creating.
For me, it’s about creating products that need to stand out at first view. But these products also need to leave an experience of ‘great product’, so the good old viral effect and word-of-mouth sets in and the product starts to sell itself.
The key to a great information product is to be very aware of the benefits – and maybe not just listing them, but also communicate them extremely well – to different kinds of customers.
You shouldn’t only be looking at the product and how it’s build – it’s even more essential to look at the experience and outcome that your potential customers get by purchasing your product.
You need to focus more on how you want your potential customers to feel after they’ve tried your product.
How do you make sure your product is so great that it exceeds expectations?
Start by building an information product roadmap. A product roadmap you define what processes you want your potential customers to go through. Showing initiatives, processes and how you want your product to launch, communicate, and succeed. There you will also find your way through pitfalls and discussions.
Make the experience of the product and the outcome for the potential customer top priority.
Most of the time the key is how much value you can put into an information product. That’s all good and well, but in my experience one of the things that you also need to do is to keep thinking ‘customer experience’ and ‘outcome’. For example a lot of information products have a Facebook group where everybody who has purchased the product they meet up and connect afterwards.
Sometimes you, as an information product owner, ask them if you can keep their email so you can send them new information when something new is coming up in the field.
There’s a lot of tricks to information products, but one of the things that has worked for me is to find products that you can benchmark up against. How do they communicate? what do they promise? what are the outcome and how does the product exceed expectations? Why do people refer to them? Do they have an affilliate programme or something similar?
Enjoy building rockers!