Yesterday I met with a Swedish friend of mine and we had a mindblowing conversation about what people and businesses are capable of – especially facilitated by technology and..other people. But to give you a bit of a backstory, I first met her when she hired me, as a consultant to a Danish insurance company where we had to find out what people where saying about their brand on the internet – and also she hired me to speak about my book ‘Return on Involvement’ at her conference in Stockholm back in 2009.
And we’ve been meeting regularly ever since – especially when she was in Copenhagen having meetings about her startup, or when we were both covering a tech conference as a ‘blogger’ producing content around the conferences.
Anyway, We started talking about climate change, climate action, political correctness and the fact that everybody says that change is needed when it comes to climate change. Everyone from the world leaders to the individual swede ( who refuses to fly anywhere and only eats vegan) knows this. My mother knows this. We all know that we have to do something substantial. Soon, the new report from the IPCC (intergovernmental panel on climate change) comes out and I am hoping that even though we already know the situation is grave, there is going to be some recommendations for how to cut carbon quickly so we can also predict a hockey stick curve (no pun intended to VC’s) of exponential growth when it comes to saving the planet, circular economies and implementation of renewables (and not just when it comes to return on investment).
However, we ended up with, that a lot of the ways that we are approaching these global challenges and these problems are not efficient – sometimes they are even wrong, because of the accessibility between people. I mean, most really great things that have happened in my life, has been because I have been lucky enough to meet brilliant people. – Not follow them on digital platforms but actually meet them. That’s when you spur conversation, that’s when you have your eyes open and hear what other people have to say and ask them about all kinds of different questions, ask for feedback on your crazy ideas and maybe even build something cool together.
At least, me and my cool Stockholm friend – we have kept the conversation going for almost a decade now. And I plan to do more of these things. Keeping the conversation going – and documenting some of the stories and ideas I find, on the crossroads between tech, sustainability, impact and branding on this blog.