Just a quick thought on today’s marketing
I was wondering today if my generation (who were kids in the 80s and 90s) are in particularly vulnerable to advertising, marketing and commercials?
I recall sitting at my great-grandmother’s place and watching MTV. In particular the video “boys boys boys” by Sabrina. MTV had so many commercials that you ( at that point in time) did not have in Denmark. There were no commercials on danish tv – because the only tv station was licensed by the government. It was when another danish tv station ( a commercialised one) started that the commercials came into our face.
But when I was a child, I was crazy about marketing. Crazy for candy commercials, Barbie commercials, My Little Pony commercials. I was told that the best meal I could have was at a fast food restaurant. The best way to play was with Barbie.
My point is that I am worried about how big firms market to my daughter. I hope it won’t be as necessary to tell her that the best meal she can have is at homemade – and not pizza or McDonalds.