Categories
content marketing

How marketing from multinational companies have changed

Just a quick thought on the marketing of today.

I was wondering if my generation (who were kids in the 80s and 90s) are particularly vulnerable to advertising, marketing, and commercials?

I recall sitting at my great-grandmother’s place and watching MTV. In particular the video “boys boys boys” by Sabrina. MTV had so many commercials that you ( at that point in time) did not have in Denmark. There were no commercials on danish tv – because the only tv station was licensed by the government. It was when another danish tv station ( a commercialized one) started that the commercials came into our face.

But when I was a child,  I was crazy about marketing. Crazy for candy commercials, Barbie commercials, My Little Pony commercials. I was told that the best meal I could have was at a fast-food restaurant. The best way to play was with Barbie.

My point is that I am worried about how big firms market to my daughter. I hope it won’t be as necessary to tell her that the best meal she can have is at homemade – and not pizza or McDonalds.

Categories
Blogging

Why should every company have a blog ?

Inspired by Sigurd Rinde

Today I will try to answer the question “why should every company have a blog”.

Sometimes you have to ask yourself whether or not you should be using new tools in your communication. A blog is one of those new communication tools. Here are some of my observations:

When you do marketing for your company – you push your fine products out onto the consumers, this does not work anymore.. everything has gotten saturated.

– With a blog – written by a blogger or a CEO you show the customers the transparency of your company – that you are willing to hear what they say. Go ahead pop them some questions ! Ask them about their products or company and they will be inclined to answer.

This also creates a one-on-one customer service, especially if you show them that you hear what they are saying. Talk about customer relationship management for dummies!
This is the most effective customer/relationship management you will ever see… even though you are not managing anything at this point.

so why not compete on transparency, relationships, and SEO?

Another question might be that ” why you should listen to what your customers are saying” – if you need a filter for what they tell you?
Well for people to comment on things you blog, they must have been touched by what you have written! they are thinking about it, absorbing it and reviewing it.

Categories
Community

Live from Bucharest

Now live from Bucharest!

It’s very very different from Denmark – very different indeed. it seems like the country is being “westernized” completely and the Romanians do seem to have any plans at all to interpret this. I was very surprised that on the way to Bucharest from the airport you would see commercial signs everywhere… literally USA x 10

Also talking about cultural aspects it seems like the waiters at restaurants and bars favor the Europeans instead of the Romanian.. which is a petty and I don’t know where this is coming from.

But Dragos Novac whom I met at Reboot and I are hanging out together – going to a museum today, and he told me that he had ” copyright” written on each article… I am so sorry I was not aware of this.. it wasn’t to offend any of you…

I have to go again.. the city is calling