“Don’t be so accessible when you’re a public speaker” he said


accessibility rocks

A couple of years back, I had a talk with a person who specialized in coaching personal brands to become better public speakers. After a while I found out that he was a truly great coach, if you where into being a mainstream public speaker.

But for me, a curly creative business avantgardist who had NO interest in becoming a public speaker who spoke for hundreds of people at the same company at once, about happiness in the workplace or motivation, it didn’t really work out.

He didn’t know what box to put me in. However he said one thing that I still think a lot about. He thought I was too accessible. He didn’t think I could become a  public speaker or a huge personal brand being so accessible. I mean everybody could get into contact with me everywhere right? on social media, on the streets, book a 1-on-1 digital feedback session with me.

I even had my email listed on my webpage instead of having a contact form!

To him it seemed unprofessional. Relating to people eye to eye. For me it made me wonder; is some personal brands build on inaccessibility? On people not replying to other people? On people not being able to book a meeting with another person because that person is too busy to relate ?

Well I disagree –  there’s a new kind of rockstar public speaker in town – she’s called  Henriette Weber and she’s SUPER accessible.

Going to Düsseldorf for Shift Relays as a keynote speaker on branding

On Friday I’m flying to Düsseldorf to be a keynote speaker for Shift Relays  about being real, branding for startups and how they stick together.

(Actually I am just going there to be a speaker, but I am opening the programme, and for SEO purposes I need to have some content saying “Keynote Speaker” – so there you go).

There’s a lot of stuff that I am not an expert in, but being real and branding combined is a speciality of mine. I’m sitting here trying to figure out what should be my key points and I am building the whole presentation. I think it’s going to have some elements from this presentation that I did in Stockholm for Aggro Pekuliar in May:

Some casestudies and finally my own casestudy around rockbandism, rockbands and how it became/I made it my brand.

Trigger creative conference – brand your band workshop

Last week I did a workshop called “Brand your Band” on my thoughts on rockbandism, at Trigger Creative Conference in Borlänge, Sweden. (and my “oldie-but-goodie ebook “why every company should be a rockband“).

It was co-hosted by Niclas “Deeped” Strandh and Jesper Wallerborg Almerud.

In addition to having the time of my life running the “Brand your Band” workshop at my first ever music industry conference (and hopefully not my last), I loved the feeling at Trigger. All the nearness that are sometimes missing from tech-conferences-of-today (that I normally write from and speak at) was there. Bart Omlo, the organizer and his team gave me a couple of epic nights and I will be able to tell my grandchildren that I heard a swedish rockband (they’re called Great Garb and they where awesome) play a gig, just for us “VIPs” right next to the swedish Lake Runn.

great garb at trigger creative

The lake where nearby Gustav Vasa hid from the danes, kicked them out of Sweden and became king of Sweden (I’m not totally sure about this story, so if any swedes reading this, and are thinking “boy, is she wrong” then please mention it in the comments so I don’t look like a total ass =)

Being at my first music conference ever, was a blast. The crowd wasn’t too big or too small, just as I like it. Why? because it makes sure that you actually get to meet everybody. I got home to Helsingør being energized and with a ton of cool ideas, inspiration and a ton of cool people in my pocket (well their business cards at least) that are also working creatively – just with music instead of branding, activism, substance and involvement.

trigger creative brand your band workshop

 Heres Niclas, Jesper and I, in the midst of the brand your band workshop

Here’s the slides from the workshop:

And… Here’s our collective worldrecord for very bad ideas summed up in a “bad idea manifesto” (you can’t see the words here, but head over to pinterest for full insights on bad ideas )(remember rockers – it’s all about the statements)

bad idea manifesto

Unfortunately I had to leave on the 2nd conference day, and missed the last party, but people told me it was crazy fun.

Some of my other highlights was – the people at the conference (they deserve second mention), the bands: me the tiger, The Deer Tracks, Good Harvest, Doris Hopp, Million Dollar Babies,

And a special mention to BoomTown (a music incubator to support music in Dalarna – how awesome is that ?)


So if any of you ever want my curly head in Borlänge again – I would love to come!

The conference guide of rocking yourself through Le Web (of Things)

Every Le Web is different from the last one. Le Web, day one, 2012 is ending in a couple of hours and even though a lot of awesome things are happening here. I’ve compiled a conference guide, of my observations today. Read on and learn rockers!

1. Don’t use too much of your time  in the plenary rooms. Seats are mostly available in the back and you can’t really get out if you first get into a row (btw – I often fall asleep up there – because I literally can’t get out – and Im not confident enough to step over 100 people’s toes in order to get out). Instead, see if you can forget about it and watch everything interesting online later (and no I don’t mean the product pitches where people are wearing weird costumes to generate instant viral buzz. It was cool 3 years ago when Loic le Meur dressed up as an angry bird – not anymore).

2. Instead I suggest you hang out in the different buildings talking to everything with a pulse.

3. Checking the #leweb twitter feed manically. You’re here to network (go on – admit it -you really are).

4. If you participate in god knows what competition where you can win a computer or a web of thing – and to make the draw you have to tweet or share something, use the hashtag #pimping – because you are. (thanks to Rachel Clarke for mentioning that to me).

5. Be the last one to leave parties – well at least one of the last ones, best business building always happen at champagne o’clock

6. Approach people and hear their story. They’ll thank you on twitter later. No it doesn’t matter if they are from an xx country innovation institute and handing out leaflets and you are thinking  – “wow – they are being totally innovative handing out leaflefts at one of the most innovative gatherings in Europe”. It doesn’t matter if their are wearing mexican short skirts, they could be a potential network opportunity.

7. This is France, but don’t have more than 2 glasses of wine at lunch. At least I can’t. You don’t want to be pretty drunk talking to people in the afternoon (or maybe if that’s your thing, go ahead=)

8. Don’t get frantic while standing in line for 1 hour to get your badge.. instead dance to make other people happy or do something to lower your intolerance for queues. This is Le Web. You’re lucky to be here in the first place! Who caes about the queues?

9. Yes you do need to hold on to leave the different booth until you’ve gotten a business card. This insecure programmer who just studdered through a presentation of their business ? he could potentially be a beneficial part of your network.

10. Make some sort of strategic map of who you want to talk to each day. It’s super important. Le Web uses presdo.com for the networking but I have been checking out my guys over at Copenhagen based startup Conferize all day. Works like a charm.

What’s going to be new at Le Web of things?

The first week of December is something I look forward to every year. Because it’s spend in Paris. At Le Web. As an official blogger writing about the tricks and trends of the internet, business and tomorrow. This year the conference theme is “web of things” or “le web of things” as I call it.

So what do I expect of Le Web this year ? 

Everytime I go to le web, the thing I foremost expect is excellent networking and people and so far Le Web hasn’t let me down. It’s my 5th Le Web and everytime I have been there, I come back to the north with loads of loads of cool movers, shakers, new friends and so on and so forth. Also if I can get some of the “chills” from some of the talks – that I usually do, Im sure to come back with brand new ideas especially around the market of web of things and how it’s progressing.

Is the speaker lineup really web of things?

However one of the things I was really puzzled by, was the part of the speaker line up that has already been published – because if you’re going to talk about the web of things, I would have expected – well a more web of things packed line up – I can see that Koubachi is there, ninjablocks as well.

But what about my new obsession – changers.com ? Berlin based company who is rocking my world because of their “web of things” consumer product that are urging people to change the world by capturing sunbeams themselves with a solarpanel and use it to charge your computer + phone? and other digital devices ? add a community and a marketplace and you’re looking at one of the most interesting startups in the world (as I see it). Where is evrythng ?

I know the tickets for the conference are very expensive, especially for startups, but see it as an investment. I will almost guarantee you that you will get it back 100 folds. Really, the network this event attracts doesn’t have it’s equal – anywhere really.

See you there?

Have digital finally arrived at the correct action-packed plateau ?

I was so lucky that I got to attend the conference last week in Malmø. It was a great conference touching on all the different digital subjects and trends that’s currently happening. And it was So good! just the type of conference that I have been missing for a while. It felt very 2005-07 to me, before digital became a huge industry and everybody and their dog was doing something and made a ton of money.  Sadly – a lot of the digital conferences I have been attending have been more about startups and venture capitalists.  I had truely missed a conference where the ideas was the primary purpose and not launching in a new country/feature on stage. A conference where the speakers where accessible and everybody seemed like a part of the crowd! So thank you The Conference.

The motivation from the speakers was also different. –  All the talks I attended emphasized action in some way. From the incredibly cool beginning keynote from Ben Hammersley:

To the talks around local action, the education system, infrastructure in companies and so on. Digital is so übercool, and if we decide to use it for something purposeful it’s even cooler.

Overall I can’t stop being surprised by the creativity of these digital conferences – especially the conference, where they tap into something old to generate something new –  Reusing things that are old and cool to create newness. I mean all the crew was dressed in  outfits and hats that looked like they where taken out of Mary Poppins.

(pic by Heidi Harman)

I’m happy that the digital thought leaders they are now urging people to shift into action and start saving the world one day at the time.

Thank you for being the cool idea-filled geeky kid in the classroom of conferences! Thumbs up from here=)

Oh by the way, what is your exit strategy ?






Picture by Luca Sartoni

So I have been in Berlin for the past week – it has been a super cool experience and I have been loving every second of it (all of you who has met me down here – it has been a tremendous pleasure).

However I was overhearing a talk yesterday night at the official party that left me scared – or it left me feel a tiny bit different about tech.

This guy was telling his friends that he was in the startup competition here at NEXT and he was convinced that the investors here would see the light and give him at least 500.000 EUR before the end of next12. I hope he’s right.  I really hope he’s getting that money. I know he’s going to be working his ass of for it the next couple of years because he suddenly have to live up to these investors and what they want out of their company.

I hope he has a kick ass product, and a fantastic business plan that will scale.

However the feeling Im getting is that some of the startups here are feeling a bit like having a golden opportunity (a potential goldmine) But they are waiting for the investors to do the digging for them. I’m kind of a DIY business person so I think you should do most of the digging yourself. Then if you still need investment – you can probably get a larger amount, but for a smaller percentage of your company.

Now, I haven’t taken investments in Toothless Tiger because I wanted the freedom of not owing anything to anyone around it.  One of the reasons I have been working at it for the past 6 years is because of the freedom of structuring my own work and art and making a living of it. It’s hard getting that with a steady team and it’s even harder to achieve that freedom when you have other peoples money.

I love startups – but I wish that people in the investment climate would also be talking about other alternatives of financing. I know investment is important – but if it’s investment focusing on the exit strategy from the beginning, I would say the focus of the company would make it more unlikely to succeed. All the coolest companies who do make a remarkable exit has down to earth-ness, accessibility, creativity and visions as first priority. Great products is always first. Disruptive business models is always first. To me at least.

Next Berlin – post-digital and physical

In a few hours, Next Berlin is beginning, and as usual I find it hard to sleep before a big event like Next Berlin is taking off. As usual I have high expectations.

What I have seen so far has been a very positive experience – there was some networking events last night that had some amazing people attending

So where will you find me in the next 2 days for NEXT Berlin?

I will be attending most of the startup/creative tracks and I hope to come home with a better notion of what some of the people in my world think will be happening post-digital. I myself believe that we are going to see more and more combinations of digital/physical objects, stores, things – all for a greater good and world. digital/physical combinations such as Thinglink and Changers is something I believe is something we are going to see more of in the future.

Right now I am really inspired by fx. Family Tech that is something that moves mountains in my world (being a mother entrepreneur it’s exciting to see what’s going in that field, and it’s a combination of using digital for real-life convinience and creativity. (small stuff such as la la lunchbox and diy.org is what makes inspires me tremendously these days.)

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