You can implement slideshare presentations on your linkedin profile (free worksheet)

idea presentation worksheet

One of my constant go-to’s for inspiration in my work has been SlideShare. Or more the SlideShare / LinkedIn combination. It’s an amazing resource that can be used as a way to inspire you and your work, but also to get your creative ideas out there.

Slideshare has an embed function so you can share it across the Internet in the same way you would a youtube video. But one of the smart things that I often talk to people who want to turn their professional profile up a notch is that you can embed your SlideShare presentations directly on your LinkedIn profile.

That’s great for two things:

People who are interested in working with you will get a behind-the-scenes not “static LinkedIn summary” peek into who you are and what you’re passionate about enough to make a Slideshare presentation about.

You will get to work on your idea if you put it into a presentation. For me, I had one of my presentations featured on SlideShare, and it made a huge traffic increase to my site.

To prepare you even more, I have created a small worksheet that you can download for free.

You’re welcome – as always!

rock on

Could an online friend connection be a pact ?

friend connection pact

I want to propose something to you.
Something radical.
Something that could shift your brand purpose and how others view you.
I want you to see every friend connection as a mutual pact where you not only sign up to see what’s going on in each others life on social media. Where you also sign up to help each other grow creatively.

Where you help each other out.
In my perspective in my part of the pact, an online friend connection is as genuine as an offline. Where online is simply an extension to amplify the offline.

Where we help each other out – and not just click a “like” when your connection posts a picture.

I’m so blessed that I have a very creative network that launch things. They use blood, sweat and tears to build something fantastic.

The smallest thing I can do is to share their work and their efforts.

I’ve started to honor those genuine friend connections and help them launch their babies that mean the world to them. Sometimes by referring their work to others or sharing their updates.

I see it as a way I can serve the world and some of the people closest linked to me.

I see it as brand activism and viral effect  on an underground grassroot level, and that my friends, is one of the best things I know.

Peace out rockers!

Is busy a marker of importance?

I used to be busy. All the time.

I used to think that busy meant important.

I couldn’t bear to look at the signs – telling me that I had taken the wrong turn and that I was too busy.

There was only one option to me, and that was that I had to be important so I could be busier. I had to have more clients.

But busy isn’t a marker of importance.

Busy is a marker of stress. It’s a marker of thinking too much about things that doesn’t matter that much when everything comes together. The only thing important? The only things that matter when everything comes together is you, your health and your family.

 

rock on

Things I’ve missed dearly: Hittail and long tail keywords

When you get ill, and you’re on government funds, you’re forced to shut commercial things down, such as a blog as well as your long tail keyword tool. Back in the end of April 2014 when I decided that I couldn’t run this blog while being sick, I unsubscribed to a lot of services that I have been using throughout the years running henrietteweber.com. One of the services that I lingered the longest unsubscribing to was hittail.

A lot of bloggers obsess over their Google Analytics/ stats. Since I subscribed to hittail a couple of years back, it has been a daily stat obsession. I am eager to see what keywords henrietteweber.com has lead to henrietteweber.com, and enhancing the link building and page rank by adding more content around those keywords.

So here I was again today, signing up to hittail -looking forward to seeing what those mighty Google keywords brought in. I had to set hittail up in Google Webmaster Tools again, but then I was ready to roll.

I love the idea of being able to see what words brings you the most traffic, in an easy digestible format. I know a lot of people simply use google analytics for this, but being able to see the search keywords/traffic coming in, in real time, thrills me.

So –  what’s my approach to using hittail as inspiration for content?

I only use it once every week or so to amp up my page rank on a given search – normally I will map this out strategically with one search term every second week. But I also need to make sure that my key values in business and all of my creative concepts + books are being found via search terms on Google.

How many times do you need to use a given search term in your blog post in order for it to show up on Google or hittail?

Honestly I don’t know. I went to the creative brand design site of online marketing a long time ago. However, I found that the Yoast Seo plugin works wonders in order to get your articles found on Google. I wouldn’t even qualify as an SEO novice, but I find that Yoast and Hittail in combination actually take care of most of it, without me using too much time on it. I’m sure SEO could be much more useful for me. But, I simply don’t have the resources to use more time on it, or even have a dedicated person looking at it a couple of hours a week.

So – I’m super happy with managing my long tail keywords through hittail and I am sure that most small business owners and other bloggers would be as well.

My pain and gain from a life threatening illness

You see that bit in the tagline on the blogheader where it says “odes to life?” I want to tell you about my pain and gain. A brand new aspect of me that I have been in doubt about sharing with you all. I need to though.  A new layer to me, one might say that I have developed in 2014 – which has been my worst/most evolving year ever.

I have been really sick. I wrote a bit about it in my “meet Henriette” section of the blog. I don’t want my illness to define me more than it already has – and the reason for that is that it has meant life-altering changes in my life. Before the illness, I had a tendency to over-analyze people and turn my worklife into a living hell, because I was so insecure about myself. Ok and I didn’t like myself at all. The mental drag I was keeping in my head around people, clients not signing on anyway, clients pushing prices incredibly low etc. was so hard on me.

So I decided not to deal with it anymore, because it was a huge stress factor on me. I would lie awake in the middle of the night trying to figure out what to do. I wasn’t happy. I was miserable.

When the illness came into my life I was forced to look at everything that didn’t work and decide if it was something I would keep, or something I would change for the better so it would fit the “new” me. The one that’s here now. I changed everything from business, friends, stuff in the house, who I saw, how I spend my time, how much I read and paint and write – important stuff. And I found something in all of these changes. I found a woman in my mirror that I adored. That wasn’t scared of dying, because she had done the best she could and she was pretty bad-ass.

At that point when I started to change things around and looked at them differently, that was when the ultimate low hit me. Even though I was convinced I was going to get through this, the doctors at the first hospital started to doubt it. They didn’t say it directly to me, but after half a year on really heavy drugs – nothing had changed – my lungs wheren’t getting better and everyday was a challenge. Picture yourself not being able to walk up a flight of stairs without being completely out of breath. Picture yourself not being able to do any kind of activities and actually making a cup of coffee for yourself would be the victory of the day. That was me around 8 months ago.

Right after they (didn’t) tell me that they didn’t know how to deal with this decide I had a weekend from hell. Where I started to say goodbye to everything. Where I actually looked at my husband and daugther and thought “I think you will be ok, but I will miss you so dearly”. I looked at all the stuff I loved in my life and started to align myself with the thought that I might not get through this. That was the most painful thing I have ever experienced. If I should choose the darkest hour of my darkest year of the soul, it would be me sitting on a chair in the summer sun seeing my husband working in the garden and thinking “I love you – and I am going to miss you SO much – and take care of everything when I am gone”.

A couple of days later, I started as a specialist patient at Denmarks leading doctor in his field – which included this incredibly rare lung thingy that had decided to recide in me for the time being. He started to give me some other drugs and I slowly got better. Things started to change. One of the things that I visioned the most at this time was to be able to bike again. a couple of weeks later I biked again. I got life, but with a changed core. Mostly because everything had been up for review. It was like I took my whole life, the people in it, how it was set-up, where I was living, how I was spending my time – the works – wrote about all the things I loved and hated about it all and decided whether or not it was going to stay with me or I needed to toss it. But at the bottom of all of this pain and change was a thing that I told my rockin spiritual advisor Mariakaisa Bruun at the beginning of this when she asked me how I was feeling about it all. I told her that I knew I was going to get through this. Because a part of me just knew. I call it faith. I didn’t give up or gave in and I just took one day at the time.

Now? Life is a complete joy to me. I do stuff I care about. I do stuff I love. like writing and connecting with people. Creative things.

I am so looking forward to go skydiving for my 100th birthday. And the party I will have when I am off the drugs. And the books I will write. And the startups and brands I will advice on brand design and PR. And being a style icon always. All is good and well and I am so happy just to be here. When that is the output of everything – life changes. It’s not so complicated and you don’t fuzz around people or unimportant stuff.

Keep on rockin in a free world rockers !

rock on henriette weber

 

 

New beginnings.

First article in here since may 2014 – how I’ve missed it. I’ve missed the wordpress backend. I’ve missed connecting with you.  Those of you who don’t know it (yet) I have been ill for almost a year, and I haven’t been able to write anything anywhere with a commercial scope because it could mean business. However there’s a lot of pictures of my lovely dog on instagram that I have filled my time with.

Enough about that. I don’t want to talk about the lung thingy/ the illness. It’s still really close to me. The good thing is I am still here and I am working again. I have scrapped the previous blog layout and I am starting over with a new design and a new scope.

new web design

Another really big thing is that I’ve decided to sell Toothless Tiger and get a job as a thought leader – nothing conclusive on that yet – but people have been so kind and I have gotten some pretty kickass offers from cool agencies who wants a curly haired brainy tornado in their office. Geek Girl Magazine stays for now. New constellation coming up there though – which I am totally excited by.

I hope to keep henrietteweber.com just as relevant and radical to you rockers! But I have learned so much in the past year that I want to share as well. Hence the new tagline.

Some people talk about the dark night of the soul. This has been the dark year of my soul and body. I have a whole list of take-aways lingering in my notebooks that are going to be analyzed and written about for your pleasure soon.

So how am I feeling /where am I ?

When everything comes to everything – I am grateful. So grateful. I live in constant amazement over life. I know I can do anything because the universe has got my back. And I am not just saying that to be completely woo-woo (much more on that word later – which I love=) but because… I am alive. I don’t know if this will wear off eventually. I don’t know if it can. But I know that I have to make things count. I know every breath is important.  I get it now.

A lot of you have watched me grow from a” beginning of my 20s”- girl with bad english into a brand (still with a bit of bad grammar/ english) – A guru some would even say. But I feel more grown up after my year of illness. As I am turning 35 (on monday) I feel.. whole. Like myself. And I can’t wait to get started again. There’s so many times I’ve thought “oh that would be great for Henrietteweber.com”, and not be able to share it. Now is the time. Here’s to new beginnings.

Love to you all and keep rockin’ in your free world.

rock on henriette weber

How to answer the infamous “So what do you do?” question

The Toothless Tiger Palette

I think I speak for every entrepreneur on the planet when I say there’s one question we we get a lot: the infamous “so what do you do?”. It’s also something that we all try to answer to our best ability, depending on who we’re talking to. I vary my “what is it you really do” every time. So to some people I do “cutting-edge marketing PR and branding projects for companies” and to other people I am a “writer looking into the latest tendencies around influencer marketing and content marketing” – next year it will be some other buzzwords and basically what I do – stays the same.

Keeping it contemporary. 

There’s going to be a ton of new people getting into these terms and trying to “coin” them so they can make big business around it, but in 6 months they need to use the next buzzword in their description or company name, and it goes on and on. It’s just a part of the game. And you can’t help but sit and smile a bit – in a laid back sort of way and think to yourself: “Great new word – but that’s what some people have been doing for ages”…

So what is it I really do ? We have really busted our chops to explain it over on Toothless Tiger.  The image you see on top of this article is the Toothless Tiger Palette, where we’ve really spelled it out and we’re evolving it accordingly.

But here’s what I really do :

I listen a lot. I write that down including my own input. I use that on my blog, in my books and in my client projects and 1 on 1 sessions around branding/PR and marketing.  I have over 3000 blogs I follow daily as well as seeing what’s going on, in my network.
I speak about what I’ve heard at events.
I create things and models around it.
And I add those things I’ve heard to my own experience that has been built up for years and years.

I boil that down to “cutting-edge PR, Marketing and Branding for companies”.

So how should you answer the “what do you do” question?

Having a couple of different solutions in your head is a great idea. I base mine on how much they know about my subject already:

If I am at a.. shipping conference (what in earth would I do there.. ) but then I would do “Marketing,PR and branding for companies”.

If I am at a marketing conference I would probably do “cutting-edge marketing, PR and branding with a thumbprint of digital”

And if I am among the digital marketers I would be “creating the best projects and writings on the latest tendencies in our field”.

So I think you should be as specific as possible – and also as targeted towards the people you are around as much as possible.

 

 

Have you defined your social media ethics?

social-media-ethics

Social media ethics is something that is left untouched by a lot of people on the internet. It’s really important and something we should have a conversation about. After all, it’s defines our behaviour, how people see us, or if you’re into business talk: your personal brand. Ethics are not what you preach, but what you practice.

Here’s some social media ethics that I think could make the world a better and more loving place if we all used them:

“Via”

I hate it when I have found something good and then somebody else links to it or shares it without mentioning where they got it. That’s why I always put in a “via” – the internet and the people on it love links – so spread the love!

Sharing pictures on blogs

If I use a picture on my blog – I mention where I got it. Social media ethics FTW! – spread the link love rockers!  Most people don’t mind that you’re using their stuff if you tell the world where you got it. Sometimes I find a drop dead gorgeous picture, which I want to use in a presentation for a keynote.  If a picture is protected by copyright, I ask the person if it’s ok that I use it. Haven’t gotten a no yet on that account.

Discussions

Remember that what’s said on social media is often very black and white. You can’t be in between. Just keep that in mind when you discuss. My all time worst discussions are political discussions. There’s just no way to tell people to respect that people have another opinion than you. On the internet, we speak in what I call our “ultimate truth”. Most times these discussions are text-based so either you agree (and tell it to the world). Strongly disagree (and tell it to the world). But if you’re indifferent about something you often just browse on through the emails or news feeds. That’s why it comes out like ultimatums. Keep that in mind.

Invites

One of the things that really gets to me, is people who keep adding me to groups without me approving it. I know you can do that on Facebook, and there’s no way (yet) that you can block people from doing it (you can with “event invites”, apps and pages). To me it seems like a hole in permission marketing that some people are using to their  advantage. Adding people again and again to new groups, creates more bad- than goodwill in my opinion, so watch that invite button.

People who share their content everywhere

You know those people who share everything they create into groups just because they can? It reminds me of a link baiting scheme. Making the rounds when you need traffic for your website, or you have a particular call-to-action you want to push.  It is a big mistake to do this on a continuos basis. Especially if you’re not contributing in the group apart from doing your seeding each time you have something you need to “launch”.

I do it myself though, on my channels where people have actively signed up to hear what I have to say. But in my point of view there’s a big difference between sharing on your social media “embassies” and then sharing stuff in groups where people haven’t signed up to get your… Well – should we say.. close-to-spam?  As a moderator of several groups on the internet, over-sharing is a problem. There’s a lot of discussions going on about whether or not it should be “allowed” if the content you’re sharing is of value to the people in the group.

I say nay. Not if it’s simply a part of a scheme. I think everybody owes to themselves to listen to their gut feeling whether or not they should be sharing their oh-so-valuable content. If it’s something you’re over the top about and you simply can’t resist because it’s that good – go for it!

I would love to give a shout-out to moderators of groups. Most of you are doing a great job. If you have people who are unhappy with you, because you’re keeping a close eye on how much people share (or spam), no worries. Mention to them that you’re watching their back and making sure that people don’t see them as “that person” who continuously push their own content for other people to buy. You make sure they’re not crossing the fine line between “valuable input” and “spammer” in a matter of updates. Or the fine line from goodwill around your brand to bad will.

 

rock on henriette weber

 

 

 

I needed to be blown out of the entrepreneurial ballpark

I know there has been radio silence on henrietteweber.com when it comes to posting frequency.

The reason for this is that I have taken a much needed break from everything and I am starting to figure out how I want to do things smarter. In retrospect, I can see that I have been running around without my head and heart in things and trying to get ends to meet for far too long. Kind of like a curly digital guru who doesn’t know who she is or what she should be doing, but she needs to get more followers and likes and because it matters for business. I lost track of my core and it almost got the best of me.

It all changed when I met with my spiritual coach for the first time: the ever awesome and totally amazing in everyway: Mariakaisa Bruun. I met with her to get a better sense of direction from all the things I was doing: Toothless Tiger, henrietteweber.com (including writing books, articles, and doing speaking gigs) and geek girl magazine. She told me… that I had to pause right now and breathe. That I needed to get some energy back in my cells because otherwise there was a rockbottom out there called “stressed out of my mind and not functioning in anyway” and that I couldn’t allow that to happen, because the universe had bigger plans for me. After she said that, I found out that she was right. I was SO unhappy. I was SO into the whole race that I forgot my own brilliance. My specialness. The business avantgardist.

This is a learning curve. A different one for me than I have ever been on before. It’s a learning curve called “I need to get my shit together to be all I can be, and I can’t become a complete stress victim before I am 35” .

Since november, there’s so many things I have said goodbye to. Things I don’t miss. People I don’t miss. I am so much more focused and more true to myself.

That’s a gift I have found in this process. Because I had lost track.I had no idea what I was doing except for surviving. Surviving is not living. I have been trying to keep entrepreneurial spirit floating, trying to stay true to myself and at the same time making ends meet.

The past couple of years have been dead hard. We have gone through financial hell. And I have kept what I thought was my core intact because otherwise I would have been selling out. I should probably have sold out and gotten a job a while back, but I just couldn’t. I thought I needed the to wave the entrepreneur flag high.  I thought I needed  to keep producing and performing…

…I ended up killing the idea of “the digital guru icon” inside of me all together. I guess I just got too caught up in the game. I forgot myself. I forgot my brilliance. I just became a 5 step mashable article, because I thought I needed to be retweeted. I thought I needed to be the entrepreneur because everybody wants to be her. She’s cool, she’s popular, stylish, curly,  and  she’s doing her own thing.

Now… I am back at just doing my own thing. Working on finishing a bunch of projects that are important to me, but hasn’t been touched for ages. Working on polishing some others off. Taking my space. Claiming my ground. Not being an entrepreneur for the sake of being the entrepreneur. Not being an entrepreneur because it’s what you need to be these days. But just being me. Loving myself. Cherish what I have already given to the world of inspiration and build an empire on that. And just stop and take a walk in nature for once in a while. Taking care of myself.  Oh yeah and get those brilliant curly digital guru ideas back again. Because trust me, they are coming back again.

rock on henriette weber

 

“Don’t be so accessible when you’re a public speaker” he said

 

accessibility rocks

A couple of years back, I had a talk with a person who specialized in coaching personal brands to become better public speakers. After a while I found out that he was a truly great coach, if you where into being a mainstream public speaker.

But for me, a curly creative business avantgardist who had NO interest in becoming a public speaker who spoke for hundreds of people at the same company at once, about happiness in the workplace or motivation, it didn’t really work out.

He didn’t know what box to put me in. However he said one thing that I still think a lot about. He thought I was too accessible. He didn’t think I could become a  public speaker or a huge personal brand being so accessible. I mean everybody could get into contact with me everywhere right? on social media, on the streets, book a 1-on-1 digital feedback session with me.

I even had my email listed on my webpage instead of having a contact form!

To him it seemed unprofessional. Relating to people eye to eye. For me it made me wonder; is some personal brands build on inaccessibility? On people not replying to other people? On people not being able to book a meeting with another person because that person is too busy to relate ?

Well I disagree –  there’s a new kind of rockstar public speaker in town – she’s called  Henriette Weber and she’s SUPER accessible.

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