My curly thoughts on facebook timeline – why so little visuals still ?

This morning I got access to the facebook timeline. My first thoughts was that it was kinda meets (ps. you can get to play with it too – see how here) but here’s what I think about it : I like that facebook is finally turning less linear and they are breaking up the browsing format.


There’s not so much scrolling or load to do (however I would love to see the newsfeed before Im too exstatic about it). Another thing I think is spot on is that it looks more like 2011.

than the previous version – meaning more sharing, more pictures and I bet it will make people go in discovery mode on their friends more. One thing I think is kinda tiresome is that the investigation and discovery mode is still mainly kept on people – instead of integrate some of people’s passions as well…

or the things that people thinks are cooler than a like – but something they would re-share with their peers. I was hoping that facebook would have integrated a bit more of a pinterest feel and make it a tad more visual (especially with the likes and shares) – and giving people incentive to like and share and subscribe more – but I think it’s coming soon.

I mean for a lot of people facebook is the infrastructure of the social web. Then us firstmovers can stand in the corner and say “to a lot of people the internet is bigger than facebook”… but to some parts of the mainstream crowd  facebook is the no 1. place on the internet. Why not let facebook become the full experience to them then ? If I was facebook I would do something more with the visual side for sure… keep people inspired by something more than text and “xx liked toothless tiger“.

But where the actions that people took where more and more supported by images. It looks like they’re also turning “like” into other gestures – which I am looking forward to as well – and will be an interesting turn.. so exciting days ahead… I think that’s what I have to say right now.Weekend is coming up and Im feeling good =)


The preconditions for viral effects

Viral effect is all I live and work by these days. Here’s something I have drawn up for you:

the preconditions for viral effects on the social web infogram

I love to create infograms and stuff like that. I recently published my involvement manifesto. But today I give you something less serious and more playful: the preconditions of viral effects on the social web infogram. Something you can turn to if you want to enhance the word- of-mouth of your brand on social media. It’s simple, it’s fun and it’s a good pointer on what I think viral effect takes.

My definition of viral effects


Viral effect to me, is all about brand love

And it’s about generating content on a regular basis to keep the Brand love alive. It’s about listening to what’s happening out there around your brand. And it’s about being proactive in your approach to making your branding happen.

If you want my viral effect infogram, it’s up in a larger size, it’s up on  Toothless Tiger Press for grabs as well as Toothless Tiger and pinterest

Hope you’ll love it to pieces

The story of Henriette Webers involvement manifesto

Yesterday I launched the involvement manifesto – again. I’ve launched it already once – but I don’t believe that my homemade design skills did it justice. Therefore I let Amelie from play around with it and here’s what she came up with :

The involvement manifestoI absolutely adore it.


How to get your version of the involvement manifesto

You can go ahead and download the involvement manifesto over on Toothless Tiger press – my publishing house.

Anyway I decided to put it up here on the blog as well.

I want to touch upon how important it is to take large pieces of content and break it up and make it digestable.

The involvement manifesto is a digestible way of reading a part of danish book “return on involvement”, it’s a mini teaser for the english one as well. There are so many ways to break down large pieces of content – and it’s one of the things I love to do the most because it makes you feel so creative.

Have you done something huge?

And have you thought about breaking it down into small pieces of involvement content and spread it out like little snippets of you and your messages? It’s truely important to not only work around your business plans with HUGE books and all these things that makes your brand – because you need small snippets of freebies and information that travels fast. Like fragments of epic shit building the empire of me.

One of the things that I would actually love, was if just one person in the world thought that this was an utterly amazing manifesto, and put it up on the wall in the office and start using it. Believing so much in my thoughts about business unusual that the person would print it out and read through it occasionally. That’s my ambition for this manifesto. However I must say – I will print on canvas and put it up in the Toothless Tiger office. Because to me that poster is a stunner – the essence of the book.

Why you need a social media agency: taking social media from tactical to strategical

So there’s a lot of “why you don’t need a social media agency/strategy/something” going on in the blogosphere . As always these things amuses me, mainly because I see them as fingerpointing in a world of content. Where what is called bullshit upon isn’t necessarily people in general but “types in general” aka. kind of like when “social media experts” calls bullshit on other “social media experts”.
So if you don’t need a social media agency or a social media strategy I really must beg to differ. Well, it would crazy of me not to, since the agency/strategy/community/viral effect thing has been my bread and butter for the last 6 years.
Let me be frank: in my opinion, you need a social media agency and a strategy (and I want you to choose Toothless Tiger as said agency… cough… personal sales pitch… cough).
But besides that – I believe that a social media agency really can help you by structuring your activities on social media, tie them to a strategy, help you figure out what content is best for you, and then implement it side by side with you.

The real important part in the social media agency/strategy thing is the “back again” (in the title). I focus 20 % of my time with a client on the strategy and 20 % on the research and the analysis then the remaining 60 % is to implement the strategy, and not only that, but to make sure that they are dressed up for a longer period of time.

I like to say that what a social media agency do is, they are help you to build a map. Or a driving plan for a given project (in the business world you would call this the strategy and action plan for something) and then they help you implement it.

We, as social <insert something here> agencies, are an outsider minority in the world of business – and we bring value, because to most companies these thoughts on the digital side of their business is priceless when they are being implemented, because it gives so much back to them. I’m not talking about generalizing or buzzwords, I’m talking hardcore implementation in co-creation and cooperation with the clients.

As always I will leave the buzzword talking to the “social media experts” the ones who care about whether or not facebook has done a new group dynamic thing or if twitter has a new design –  I honestly don’t – but I use the tools and the functionalities in my maps and implementation for my clients.

Should companies focus more on facebook than their own site ?

my i heart communities logo

This is a question that I get a lot when I speak at events and with my clients.

To what extend should companies focus their activities on facebook instead of their own site ?

I think facebook is really cool in some cases and not so cool in others… I love the fact that the interaction in there is a gamechanger for the whole internet…  But Im not fond of their ever changing terms basically saying what you can and cannot do, with your content on facebook. I think in general that terms are good and they are needed with facebook. but fx. facebooks promotion terms is not just a law to me, it’s more a creative restraint and a dictation.

So for the sake of the creative restraint and the dictation, I don’t think you should focus more on facebook than your own site. I hate when people tell me what to do, and I want the total freedom of the web and I don’t want my identity to be owned by some megacorporation in the US. To me, only to have your website on facebook would be to sell the chaos, anarchy and freedom of the internet to somebody else.

This is what I think you should do instead:

Make your site the one-stop platform for everything you:

Everything goes on there so you create more of a universe of you, than a website. This is important because we tend to hide behind the screens a bit – but a wise woman told me that I needed to burst out.. So I have around a 50 page addition on my to-do to that is going to be added along the way. Yes I am going to be full of myself here and this is where you will experience me. This is also where all the writings and videos will be. This is where you need to go to find me =)

Make social media, proactivity and other blogs your embassies:

I see my two facebook pages as embassies for, my twitter profile as well. Linkedin ? yep. Conferences ? embassies.

I see my danish blogs on and as embassies. I see my newsletter as an embassy. Comments on other blogs are embassies. Books and e-books are embassies.
By that I mean that I draw people into the “country”, and give them every reason to stick around. Because I want them right here, so I can continously inspire and convert you to buy some of my stuff so I can do more cool stuff for you guys

You can also see it as you’re own personal spiderweb.

Be specific on your embassies – state what people can expect from them and what you expect from people

My personal facebook page is for all my writings – both english and danish blogposts (on you only get the english writings)

Twitter is where I interact with my underground community aka. people within my field. I know twitter is huge in the US but not so much so in Denmark or Scandinavia even. It’s more a closed club – but a very fun one.

And so on and so forth.

But it’s a spiderweb for the magical kingdom of Henriette Weber, so I can get you here and measure your traffic and give you more good stuff…  a’right ? is a way for you to be inspired, and for me to become better at giving you what you want from me.

Should you “like” your own stuff on facebook?

Two days ago I got a lot of traffic on the “should you “like” your own stuff on facebook” sentence. I thought that it would be cool to elaborate a bit on it in a blogpost. So here goes:

My take on liking your own stuff on facebook is that it’s a big no no. It sends a desperation signal that I don’t want to align my identity with. I like to share stuff and I love to get shared, but Im not desperate.

Also if you’re the first who likes the shared stuff on facebook and not one of your peers, I would firmly believe that the likeliness of the content being liked by someone else is decreasing. It’s a personal thing and I can’t really tell what other people would do, only from my own perspective. To me liking your own stuff first on facebook, is like being the first to comment on a blogpost you wrote yourself.

Now that we’re at it, let’s talk about people who retweets when they are being retweeted. Sometimes if the retweet from a person adds something new to the discussion, I would retweet it to my network. I for sure wouldn’t do it as a religion and retweet everytime someone mentions me. I don’t see this a lot in the danish twitterstream, but it has occured from some of the profiles I follow.

so liking my own stuff on facebook, to me, is a no no.

Retweeting a retweet can happen, if it has added value to it and it brings something new to the table=)

Tools you need to DIY your facebook page (and save a gazillion dollars)

So  how many of you business owners out there have thought about getting some agency to set up your facebook page? Maybe a ‘welcome’ tab under your facebook page, saying that people should sign up for a newsletter?

I don’t do stuff like that. I don’t tell people to have a welcome-tab. I sell a lot of “turning the social web (hereby also facebook) into a strategic creative tool for you, as well as giving you a detailed plan for how to use it and add to your company identity“.

Don’t get me wrong I love facebook pages, but I don’t like the “welcome – ad” because, in my humble opinion I think it’s destroying the flow of the facebook page experience. That is a really bad thing on facebook, basically because it introduces something that is ad-like in a space that is ad-free and filled with interaction (yes I know that people are posting links and that there’s ads in the sides) but not in the middle where the news feed is.

Now if you could turn that ad-welcome tab into something awesome and cool – I would roll with it all the way.

But – I haven’t seen any great welcome-tabs on a facebook page (and I’ve checked out a fair ammount of them, which is why I decided not to have one on my own facebook page.

I decided to get a facebook page for me and my writings because it gave me an opportunity to exist in the “like’rs” newsfeed, and therefore get more traffic to my blog. I think a facebook page welcome tab should call for interaction on facebook instead of sending people off, to be lost on some webpage in the middle of nowhere. And that’s what I see them doing. “go to our website” – “sign up for our newsletter”. Stuff like that.

But – I think the whole design part of a facebook page, is so limited and so “ad” like, that I would rather set a designer loose on a real webpage and then direct the traffic there via links to valuable content in the newsfeed. Continiously. Hard work, and damn creative!

I also believe that if you can’t communicate what it is that people are seeing in less than 30 words in the info box on a facebook page – you have a communication problem.

Anyway that’s just my humble opinion. I don’t like facebook ad-tabs. Get it? I like the creativity and the strategic approach to facebook. I have a whole rant coming up about the mainstreamness of facebook for businesses in a blogpost tomorrow.

But if you should have a facebook page – I think you should make it madly creative and toy around with it. If you make it flow probably and end up by enhancing my facebook experience of you instead of interupting it, I would love to see it =) (drop a link in the comment section – please?)

Here’s two tools I toyed around with, that could help you create a facebook page for yourself:

Shortstack – custom facebook tabs in minutes.

Pagemodo – design your own facebook fan page for free

And a couple of facebook page links :

How to add a video to your facebook page

How to get a custom facebook webadress

The difference between a facebook page and a group (coming to you from the almighty facebook themselves)

Im looking forward to see what you come up with.

Be creative!

How to rock social media for strategic sales

In October I wrote a piece for my blog on – that was wildly popular. So I decided to translate it into english and post it here as well – enjoy =)

I have made an ally with an advisor in my business Toothless Tiger
(she’s cool, she rocks and she’s called Mercedes), and I have found out that it might have been her that was the business backbone of Toothless Tiger instead of me. That’s just not an option, because I had to be a large part of the business backbone myself.
She has however, been a lot of value. Kicked my sweet behind and inspired thoughts about my business, and that’s just super cool.

She had me define my sales funnel, something I haven’t been using a lot since I left business school. I know it’s really important, but it’s just not something I have prioritized a lot. 
Now a sales funnel is an interesting tool – especially for me if you do a funnel based on social web – which is my god given metier. When I look at a sales funnel as a model, I see it as a model that’s both really good at defining where you are in your sales process, but ALSO a tool that’s really important if you want to get people closer to your company (warning: social media rant alert =))

(This sales funnel I have borrowed from

Well, what should we use the sales funnel for on social media then? We should use it to get “top of mind” when people need a person in your EXACT field.

Let’s walk through it and start “above the red field” on the model. That’s where you’ll find twitter. Twitter is a promised land to make new contacts (and eventually get new leads). You just need to make it strategically targeted (a good way to start out is to find 5, 10 or 20 people that you really need in your future network, and after that you put aside 1 minute a day to talk to each one of them), no sales-pitchy bullshit; just genuine human conversation.

Between the red and the yellow field is facebook. Facebook is for people who are interested in you, and you want to hear from as a continous part of your network. I see facebook as a bit closer to you than twitter, because people also get access to other information about you (pics, more info), to me, facebook is more about a universe for your current social network, where twitter links to a more “formal” part of you – your webpage or someplace else where there’s a part of you that you want to sell =)

Where it get’s really interesting business wise, is at the beginning of the yellow area: where the newsletter and the blog lies. The newsletter and email are generally fantastic ways to convert social media into something closer to a sale.

So how do you get people from twitter and facebook over on your newsletter or your blog?

1. You ask them 1 after 1 in a context where the initiative is on them. If there’s someone on twitter asking a question about something and you know something about it, then it’s really ok for you to write the answer to them, and then afterwards write “I write a lot about that in my newsletter, would you like to receive it?”. It’s a pretty resource-demanding thing to start out on.

2. Create flagship content (as Chris Garrett would put it). An eBook, a guide, a how to. Something that isn’t available for everyone unless they “pay” for it, either with cash or with an email signup or something. If you want to receive Chris’ eBook about flagship content, you have to sign up to his rss feed on his blog, and in the bottom of the blogposts in the feed you’ll receive a secret link so you can download it. In Denmark I would change the RSS feed subscription with a newsletter subscription, because even though RSS is on it’s way up here, then there’s a lot of people that don’t know what it is – yet.

You get people to download the eBook by writing out about it a couple of times a day in different settings, where you will either generate more content about it (blogpost, video or something else) or take the quotes or comments about it. It shouldn’t look like a sales pitch, because basically people hate to be told what to do (also in a social media context). What you can do is to become active with other things than your own stuff and messages on facebook and twitter. I would say that you need to be 5 times as active in other places/in other conversations as you post things yourself.

Ok, we need to get to the green part of the sales funnel, and we do that through the newsletter (by writing great valuable newsletters, together with good offers – we do that on a weekly basis). When people have recieved the newsletter over time, it would be ok to add them on facebook or twitter or throw them an email and get people into a CRM system where the contact is closer.

Keep constant contact (in most CRM systems they can tell you who you haven’t talked to in a while). You can also add some keywords to contacts in a CRM system. Then, once in a while you go through it all and add tags to those who are potential clients and those who are close to becoming clients (now we are in the beginning of the blue area of the salesfunnel).

At that point the relation is nurtured to the point of knowing what color people like to wear, and they invite you for family birthdays (just kidding).

No honestly, it doesn’t need to be that close, but you could easily write them and ask if they would consider buying your stuff, and they can always answer no. And ta-da! – people from the internet converted into potential clients.

Who control the conversation around women in media?

women in media hadley freeman

I have been doing some deep thinking again around who control the conversation around women in media. It came from the danish women network, Morgendagens Heltinder, where some of the members are real busy telling the network when they are in Danish magazines. With a lot of glam and glitter. Frankly I am so very tired of these cool women, displayed by the media, in the way the media wants to display them. So the “old” media – such as newspapers, magazines, tv, they ask you questions, you simply answer. They control the conversation around women in media. So they control the people.

They have the power – they ask the questions. They “scope” the interview or article or whatever. So they control the people.

New media, on the other hand,  whether it’s wiki’s, blogs, podcasts or whatever social media that puts you in charge, makes you control the conversation.
You do the thinking, you scope the questions, you put out there, into the world, what you genuinely want out there. And your customers ( and fellow networkers ) will answer – read you, know you!

You will be more reliable than you could ever be in the normal media.

You will be more visible…

Remember: you only get what you put out there. If you don’t ask the questions, you wont get the answers. If you don’t question the questions the glam magazines ask you, then nothing will change.

And later on: I revisited this blogpost – it’s still super relevant, and I have to add this:

Especially I have to highlight the Hadley Freeman quote, in the end of the movie that got me typing on this post again:


A lot of people has, over the years asked me why I am not pursuing a more “women-focused” PR approach. And one of the reasons is that I’ve had one women’s article written about me, and it literally had me crawling up the walls. All the cool stuff that I’ve told the journalist about me didn’t make the cut. My orange huge Luella Bartley bag did – as well as my hair routine to endorse products.

It’s not the world I live in.

It’s not a world I endorse.