Why do you fail to show who you really are?

Suddenly you get this urge inside of you thinking “that wasn’t my point” or “that’s not me”. Face it: you feel misunderstood by your surroundings. You’ve failed to show who you really are. Here’s what probably happened:
-You haven’t communicated clearly.

-You portraited yourself more like a supermarket than a cool startup through your ads.

-You thought for a brief moment that personality wasn’t key to begin with, and you decided to go ahead without making your branding human.

– You’ve gotten some really bad advice from a mediocre agency where they said it was more about selling xx product, than showing who you are + giving relevant and valuable input to your surroundings. They where wrong.

How your google search adds to your brand

I must be honest with you, I haven’t done enough of optimizing my stuff to be searchable on google. It’s not something I think about. I don’t spend a lot of time googling myself.

But for the sake of your amusement, I just googled myself.

And I really came to think of that what it says about me out there, is how a lot of people who is curious about what I do, might find me. Or people who has heard my name or knows about my work around companies, social media, identity, viral effects and coolness.

I only googled myself this time and this site (Henrietteweber.com came up first (luckily – it really should). I think my google search gives a good view of what has been written about me and what I do in my professional life – but still not quite. How do you read a googlesearch ? I mean so I have a lot of links about me – big deal – a lot of it is simply noise and not relevant about me. Something I have signed up for, or an interview I did years ago, is suddenly on the 2nd page of my googlesearch and I really haven’t thought about having that video clinging on to my google foot for the rest of my digital life.

but then I decided to find out how my google search really was adding to the perception of me. So I read the first 4 pages in the search results and noted down the words that was stated the most in connection with “henriette weber”.

1. it says social media/ social web

2. it says return on involvement

3. there’s a lot of links to social networks (facebook, twitter and linkedin as the primary)

4. it says toothless tiger and viral/marketing/branding

5. rockbands and rockbandism

6. blogger/geek girl meetup and jaiku came up a bit too

So I guess it’s a pretty good picture of the professional side of me and it adds to my brand. One of the things I realised is that I have to be much sharper on my words around my name on the internet. I suggest you do too, because it does give a perception and you really want that to be correct. I will keep that in mind for the future.

Another thing, one that I found quite annoying was that some of the big communities – that doesn’t really say anything about me, popped up in my search because I have a profile there. It just said “henriette weber is on facebook/kforum twitter” something that doesn’t really say anything – apart from that I have a profile in a lot of communities.

But ask yourself this: how do you want to be perceived on google – what needs to be attached to your brand? It’s definitely going to change how I introduce myself digitally, also in videos that are going to be 4 years old at some point =)

Is Lady Gaga’s identity created by the internet ?

photo by fuckdelacroix

disclaimer: I wrote this article about Lady Gaga’s identity a couple of weeks back on my Danish blog on erhvervsbladet. People where really happy about it, so I decided to share it here as well, in English naturellement =)

Why is Lady Gaga the only artist in the US who has to hold concert after concert? when artists such as Rihanna, Christina Aguiliera and John Mayer has to cancel concerts because the audience is too small ?

What is it she promises us ? what is it we’re aligning with ? who do people want to be categorised as “little monsters” (as she calls her fans and whom she communicates with via twitter, facebook etc.)

Why is she the only living artist in the world that has more than 10 million “likes” on facebook, people who has chosen to be continuously updated several times a day about her ? (sources are saying that she’s on the verge of topping Michael Jackson on facebook)

How can she sell 40 million records in no time ? is it because she communicates well, is it because she has important messages and good songs ? Yes. Partly

But the most important is her identity, and how her continuous story is building on it, day by day. We can see ourselves in her. and no matter if we like it or not,we have to take a stand, because she’s there in our consciousness. There’s always something she’s touching in people, and she does things that artists normally don’t do. She reaches out in ways that are grounded in normally and have nothing divaesque about it, fx. when she bought pizza for a lot of starving fans waiting for her autograph you don’t just talk about her music, but all the stuff that has been builded with her identity in focus, behind the music. The iconic self promotion, the art and whatever it is that makes us identify ourselves with her.

It’s really not about what you sing/say. it’s about what you do.

The internet might not be the main cause behind Gaga’s identity, greatness and art. But I am very sure it’s the accelerator and the machine. The internet is really just a tool. But the biggest tool I have ever seen. Delivering great content in a good way.

ps. check this presentation out about “10 ways to become a marketing genius like Lady Gaga” – If you are inspired and want more=)

pps. I decided to add this video around a half year after I wrote the blogpost, it’s a 1h15mins interview with Gaga at Google and it rocks =)

One-liners to boost your confidence while being yourself and a personal brand

There’s a lot of talk about being a personal brand vs. insecurity and lack of self-confidence these days. Here’s my creative advise in a couple of one-liners to boost your confidence while being yourself and a “personal brand” which in my case means – erhm : Henriette Weber.

Here’s my boosting one liners:


1. be thankful for who you are
2. ignore everybody
3. believe that you’re NOT misunderstood
4. if you don’t feel like a princess, a style icon, a glamazon – it’s OK I don’t either – I feel like me.
5. don’t listen to what other people say
6. start creating – be active and proactive
7. do epic shit
8. state stuff. Maybe even do a personal manifesto
9. get going everyday – don’t do too much
10. don’t believe that you have to be perfect
11. live in the now
12. don’t focus on the negative – focus on the support from people who love what you’re doing
13. Creativity is the way to differentiate
14. look gorgeous no matter what size you are
15. embrace your faults
16. interview people and ask them for your opinion on you
17. if you did something that sucked (hey it happens sometime) don’t linger – get back up on your horse
18. find out how you should start selling – what fits your personality and go after it
19. Get THOSE shoes – they’re probably worth every penny they boost your self-confidence
20. don’t hide behind social media – participate
21. be thankful for the challenges you get
22. stand out
23. if you see something and think it’s cool – it really is
24. keep writing/going
25. follow-up
26. network strategically
27. Love
28. And (- I’ll personally get really upset if you don’t do this one =) rock on.

The silent revolution manifesto

here it is. my silent revolution manifesto:

silent revolution manifesto

The silent revolution is a movement WITHIN people to cope with the everyday information overload due to consumerism and marketing.

Nowadays we get so much information that there is no way that we can cope with it.

Not convinced? take a look at your inbox, or television or kids. Add your rss feed and your personal network. Stir it up with the products the media wants you to buy. Add a little touch of whatever the society wants you to be like – and you are almost there

Every company in the world wants you as it’s target group. They customize and scale themselves across branches and media.

In the world of today (and tomorrow) you will always be pressured. Deal with it!

What we need now is the best tools to make more time available – and they are currently being developed and marketed.

As a PR person, by now I know, that the chances of getting through to your audience via mainstream media ( TV, Radio and newspapers) are almost nonexistant.
It’s deathexpensive too.
And it doesn’t succeed.

There is nothing new under the sun. Companies are desperate looking for growth, and still, everybody ( including your neighbor) wants to sell you something.

I know, you want to sell something too.

So what happens?

People start to make their own media, global mikro companies, freelance companies etc.

You can even start your own bank now.

Everything is possible.