Can there be a storyliving web without lotteries ?

definition of storyliving by Henriette Weber

I don’t really like lotteries. I think they are incredibly mainstream, and I don’t do mainstream very well. I do Storyliving very well indeed. But:

I constantly deal with lotteries in social media, because it looks like it has become the commodity on the internet; that it is the way to involve people on the social web: lotteries.

Giving people cake as Marie Antoinette would have put it.

I’m biased as I write this, because I know that a lot of companies out there are trying to grasp the social web and social media and win over more and more people to like them, involve them, engage them, follow them around like puppy dogs, digging what they do, making them into a cool company and brand.

But my idealistic, outsider-ish self says that it becomes too much of a commodity for the public to sell their personal facebook identity to win a lottery on a brand page I mean you are giving these companies permission to be right in your center of attention: the newsfeed! My point is not the lottery in itself. Heck sometimes I, myself even enter and win stuff (and I’m happy when I do!). My point is that;

1. It’s filling up my newsfeed on facebook. I mean I evangelize that with the social web you have a hands-on tool to save the world for the better, and you decide to earn your own fame instead, by doing lotteries? What happened to storyliving ? aka. When you, in addition to telling the story (storytelling), document it on the social web?

2. It’s filling up my rss reader – the place I turn to daily to get my ladies magazine kick and getting to know what smart people think about business.

2. Lotteries are so widely succesful that it is the ONLY thing that a lot of companies do on facebook to involve people. You can WIN! Wow. I want to be a winner! It reminds me of all those times where I have sat in agency meetings talking about a new concept and the finishing touch to that concept often becomes: “let’s  get some celebrities to endorse this”. People will identify themselves with the celebs and we sell, sell, sell. I really hate those concepts.

BUT: I am willing to cut you some slack people. I am willing to accept that you need to do this in order to get more people involved in what you’re doing, on one condition:

that you also start doing something else: Storyliving

 

Here’s some advice for what I would do if I was you (in addition to the lotteries):

Find 3 things in the soul of the company. Communicate them. Storylive them and get people to see that you’re not just a lottery company, you do cool stuff as well.

– Practice strategic creativity. Don’t just put up stuff on the internet that are going to get you facebook likes and followers and stuff, because it’s cool. Define how the creativity is going to bring in the dough. What is the strategic flow of your actions on the social web?

You may say I’m a dreamer I’m madly in love with companies that dare to tell the world what they dream about for the future. I get euforic when I see that they are working towards it in a targeted way. Have you told the people around you (aka. your peers) today what you dream of, why they should give you the money instead of the competition, Because you’re sassy, cool and you dream and act big, not just for the sake of the company you work for, but for the whole world.

I look forward to see how you’re storyliving out there.. =)

 

Why do you fail to show who you really are?

Suddenly you get this urge inside of you thinking “that wasn’t my point” or “that’s not me”. Face it: you feel misunderstood by your surroundings. You’ve failed to show who you really are. Here’s what probably happened:
-You haven’t communicated clearly.

-You portraited yourself more like a supermarket than a cool startup through your ads.

-You thought for a brief moment that personality wasn’t key to begin with, and you decided to go ahead without making your branding human.

– You’ve gotten some really bad advice from a mediocre agency where they said it was more about selling xx product, than showing who you are + giving relevant and valuable input to your surroundings. They where wrong.

How your google search adds to your brand

I must be honest with you, I haven’t done enough of optimizing my stuff to be searchable on google. It’s not something I think about. I don’t spend a lot of time googling myself.

But for the sake of your amusement, I just googled myself.

And I really came to think of that what it says about me out there, is how a lot of people who is curious about what I do, might find me. Or people who has heard my name or knows about my work around companies, social media, identity, viral effects and coolness.

I only googled myself this time and this site (Henrietteweber.com came up first (luckily – it really should). I think my google search gives a good view of what has been written about me and what I do in my professional life – but still not quite. How do you read a googlesearch ? I mean so I have a lot of links about me – big deal – a lot of it is simply noise and not relevant about me. Something I have signed up for, or an interview I did years ago, is suddenly on the 2nd page of my googlesearch and I really haven’t thought about having that video clinging on to my google foot for the rest of my digital life.

but then I decided to find out how my google search really was adding to the perception of me. So I read the first 4 pages in the search results and noted down the words that was stated the most in connection with “henriette weber”.

1. it says social media/ social web

2. it says return on involvement

3. there’s a lot of links to social networks (facebook, twitter and linkedin as the primary)

4. it says toothless tiger and viral/marketing/branding

5. rockbands and rockbandism

6. blogger/geek girl meetup and jaiku came up a bit too

So I guess it’s a pretty good picture of the professional side of me and it adds to my brand. One of the things I realised is that I have to be much sharper on my words around my name on the internet. I suggest you do too, because it does give a perception and you really want that to be correct. I will keep that in mind for the future.

Another thing, one that I found quite annoying was that some of the big communities – that doesn’t really say anything about me, popped up in my search because I have a profile there. It just said “henriette weber is on facebook/kforum twitter” something that doesn’t really say anything – apart from that I have a profile in a lot of communities.

But ask yourself this: how do you want to be perceived on google – what needs to be attached to your brand? It’s definitely going to change how I introduce myself digitally, also in videos that are going to be 4 years old at some point =)

Is Lady Gaga’s identity created by the internet ?


photo by fuckdelacroix

disclaimer: I wrote this article about Lady Gaga’s identity a couple of weeks back on my Danish blog on erhvervsbladet. People where really happy about it, so I decided to share it here as well, in English naturellement =)

Why is Lady Gaga the only artist in the US who has to hold concert after concert? when artists such as Rihanna, Christina Aguiliera and John Mayer has to cancel concerts because the audience is too small ?

What is it she promises us ? what is it we’re aligning with ? who do people want to be categorised as “little monsters” (as she calls her fans and whom she communicates with via twitter, facebook etc.)

Why is she the only living artist in the world that has more than 10 million “likes” on facebook, people who has chosen to be continuously updated several times a day about her ? (sources are saying that she’s on the verge of topping Michael Jackson on facebook)

How can she sell 40 million records in no time ? is it because she communicates well, is it because she has important messages and good songs ? Yes. Partly

But the most important is her identity, and how her continuous story is building on it, day by day. We can see ourselves in her. and no matter if we like it or not,we have to take a stand, because she’s there in our consciousness. There’s always something she’s touching in people, and she does things that artists normally don’t do. She reaches out in ways that are grounded in normally and have nothing divaesque about it, fx. when she bought pizza for a lot of starving fans waiting for her autograph you don’t just talk about her music, but all the stuff that has been builded with her identity in focus, behind the music. The iconic self promotion, the art and whatever it is that makes us identify ourselves with her.

It’s really not about what you sing/say. it’s about what you do.

The internet might not be the main cause behind Gaga’s identity, greatness and art. But I am very sure it’s the accelerator and the machine. The internet is really just a tool. But the biggest tool I have ever seen. Delivering great content in a good way.

ps. check this presentation out about “10 ways to become a marketing genius like Lady Gaga” – If you are inspired and want more=)

pps. I decided to add this video around a half year after I wrote the blogpost, it’s a 1h15mins interview with Gaga at Google and it rocks =)

One-liners to boost your confidence while being yourself and a personal brand

There’s a lot of talk about being a personal brand vs. insecurity and lack of self-confidence these days. Here’s my creative advise in a couple of one-liners to boost your confidence while being yourself and a “personal brand” which in my case means – erhm : Henriette Weber.

Here’s my boosting one liners:

 

1. be thankful for who you are
2. ignore everybody
3. believe that you’re NOT misunderstood
4. if you don’t feel like a princess, a style icon, a glamazon – it’s OK I don’t either – I feel like me.
5. don’t listen to what other people say
6. start creating – be active and proactive
7. do epic shit
8. state stuff. Maybe even do a personal manifesto
9. get going everyday – don’t do too much
10. don’t believe that you have to be perfect
11. live in the now
12. don’t focus on the negative – focus on the support from people who love what you’re doing
13. Creativity is the way to differentiate
14. look gorgeous no matter what size you are
15. embrace your faults
16. interview people and ask them for your opinion on you
17. if you did something that sucked (hey it happens sometime) don’t linger – get back up on your horse
18. find out how you should start selling – what fits your personality and go after it
19. Get THOSE shoes – they’re probably worth every penny they boost your self-confidence
20. don’t hide behind social media – participate
21. be thankful for the challenges you get
22. stand out
23. if you see something and think it’s cool – it really is
24. keep writing/going
25. follow-up
26. network strategically
27. Love
28. And (- I’ll personally get really upset if you don’t do this one =) rock on.

Read my lips: Pinko marketing

pinko marketing logo

I have been thinking a lot about the pinko marketing movement. Being a part of it, it has really generated a ton of thoughts around how the business world is functioning and how we can change it into something more changeable and disruptive. Not as much for the sake of us as consumers and people, but more for the sake of the businesses that wants to thrive in a new world and a new digitally-people-driven-economy.

As the head of community marketing company, for me, it’s essential that you start to think about these ideas, because they are here to stay. Maybe not as the term ‘Pinko Marketing’ but the whole concept of handing your marketing over to the community. I love the manifesto that Tara Hunt came up with describing pinko. To me, it’s like the marketing/community little sister of the cluetrain manifesto.

pinko marketing directional change

If you’re a business and you want to practice Pinko Marketing, you have to make the users interact as well as put the right responsibilities and questions out there for them to interact around. You need to make them feel like they are general part of your company and community. That’s the recipe for the future of marketing. I feel that pinko is at the core of it and it’s here to stay.

The silent revolution manifesto

here it is. my silent revolution manifesto:

silent revolution manifesto

The silent revolution is a movement WITHIN people to cope with the everyday information overload due to consumerism and marketing.

Nowadays we get so much information that there is no way that we can cope with it.

Not convinced? take a look at your inbox, or television or kids. Add your rss feed and your personal network. Stir it up with the products the media wants you to buy. Add a little touch of whatever the society wants you to be like – and you are almost there

Every company in the world wants you as it’s target group. They customize and scale themselves across branches and media.

In the world of today (and tomorrow) you will always be pressured. Deal with it!

What we need now is the best tools to make more time available – and they are currently being developed and marketed.

As a PR person, by now I know, that the chances of getting through to your audience via mainstream media ( TV, Radio and newspapers) are almost nonexistant.
It’s deathexpensive too.
And it doesn’t succeed.

There is nothing new under the sun. Companies are desperate looking for growth, and still, everybody ( including your neighbor) wants to sell you something.

I know, you want to sell something too.

So what happens?

People start to make their own media, global mikro companies, freelance companies etc.

You can even start your own bank now.

Everything is possible.

Why should every company have a blog ?

why should every company have a blog

Inspired by Sigurd Rinde

Today I will try to answer the question “why should every company have a blog”.

Sometimes you have to ask yourself whether or not you should be using new tools in your communication. A blog is one of those new communication tools. Here’s some of my observations:

When you do marketing for you company – you push your fine products out the consumers, this does not work anymore.. everything has gotten saturated.

– With a blog – written by a blogger or a CEO you show the customers the transparency of your company – that you are willing to hear what they say. Go ahead pop them some questions ! Ask them about their products or company and they will be inclined to answer.

This also creates a one-on-one customer service, especially if you show them that you hear what they are saying. Talk about customer relationship management for dummies !
This is the most effective customer / relationship management you will ever see… even though you are not managing anything at this point.

so why not compete on transparency, relationships and SEO?

Another question might be that ” why you should listen to what your customers are saying” – if you need a filter for what they tell you ?
Well for people to comment on things you blog, they must have been touched by what you have written! they are thinking about it, absorbing it and reviewing it.