Category Archives: if I where in the xx industry

The ultimate guide to avoid physical store death

Tweet There’s a crystal shop in downtown Helsingør (the lovely city where I live) called Krystallen - a lot of my friends who live in the same city often talk about how it’s amazing that it hasn’t gone bankrupt yet, or … Continue reading

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Do you want a forced female on your board?

Tweet pic from the geek girl wordpress meetup yesterday I get asked a lot about my thoughts on “forced quotas on females in executive positions”(Lately by Alex from the rockin’ Scandinavian Startups). If you want my short answer then I am against … Continue reading

“If I where a boss” or “My personal key to happiness at work”

Tweet   Since I became self-employed and since Elmine’s birthday un-conference on work/life balance a couple of years ago, I have had the notion that I don’t really have a work/life balance and I don’t really want it. I want … Continue reading

Passion lucrating on the long tail

Tweet These days I think the internet is a true wonderland – more than it has been before. As well as we see former geeky communities has gone more mainstream, we are seeing so many people actually starting to make … Continue reading

stating what isn’t an option as a company

Tweet this breaks my heart. And it’s one of the reasons I got into marketing for the first place – im unacceptable of things like these – so nice going major brands. Im inparticular so disappointed to see IKEA on … Continue reading

If I had a bikestore

Tweet I would totally provide bike transportation for flat/broken bikes. Maybe even repair the bikes on site. Anyway it would save me a lot of worries and planning to actually take my bike (and my husbands) to the bikestore. In … Continue reading

if I was a company in the XX industry…

Tweet If I was in the fridge industry – I would create something like this: Britains oldest fridge. I love the idea behind the actions here, and it would actually help out the environment, give people new fridges and get … Continue reading