Category Archives: Social marketing

Taking social media from tactical to strategical and back again

So there’s a lot of “why you don’t need a social media agency/strategy/something”  going on in the blogosphere right now. As always these things amuses me, mainly because I see them as fingerpointing in a world of content, where what … Continue reading

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What makes an entrepreneur rock ? clearing the unclear path.

Tara is a fantastic femme that I have run into over the last 7 years, both in Europe and in the US. She did a talk for TEDxConcordia a while back about being a startup entrepreneur – a new opportunity … Continue reading

Should companies focus more on facebook than their own site ?

This is a question that I get a lot when I speak at events and with my clients. To what extend should companies focus their activities on facebook instead of their own site ? I think facebook is really cool … Continue reading

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Should you “like” your own stuff on facebook?

Two days ago I got a lot of traffic on the “should you “like” your own stuff on facebook” sentence. I thought that it would be cool to elaborate a bit on it in a blogpost. So here goes: My … Continue reading

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Tools you need to DIY your facebook page (and save a gazillion dollars)

So – how many of you business owners out there have thought about getting some agency to set up your facebook page? Maybe a ‘welcome’ tab under your facebook page, saying that people should sign up for a newsletter? I … Continue reading

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How to rock social media for strategic sales

In October I wrote a piece for my blog on amino.dk – that was wildly popular. So I decided to translate it into english and post it here as well – enjoy =) I have made an ally with an … Continue reading

making “adding a game layer” more delicious for companies

Last week I did a video for my Return on Involvement page on Facebook. It went a little something like this: I was inspired by the video “the game layer on top of the world” that Heidi Harman had send … Continue reading

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“my love/hate relationship with social media” list

Here’s a list of things that makes me go insane around this fantastic area that I have been calling my professional business life for the last 5 years: social media, social marketing and viral effects. It has just gotten so … Continue reading

Give your point of view, because you can – damn it =)

I was at a Marina and the Diamonds concert yesterday. It was a mixed experience but overall it was really good inspiration – anyway she did a cover version of starstrukk at the concert that I previously listened to online. … Continue reading

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Involvement needs to come from yourself.

I just wrote a picturesque blogpost on my danish social media blog on amino.dk, I normally don’t do this, but I think the blogpost was really cool so I decided to translate it and crosspost it here. it’s about involvement/engaging … Continue reading