Category Archives: Social media

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How to create a rockin’ LinkedIn profile

I believe that professionals are engaging more and more on LinkedIn in a grand scale and they use it to reconnect with their peers strategically. Every time I do a speaking gig, the b2b members of the crowd are particularly … Continue reading

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Social media value chain: Learn the art of listening

 Years ago, I created my very own social media value chain mainly to guide me along my work around branding, identity and social networking initiatives. It was just a spur of the moment, curly creative, seminal, scraggly map which I … Continue reading

Social media do’s and dont’s for CSR professionals

I did a talk on tuesday for CSR professionals in Copenhagen through Tania Ellis and the social business club. I entitled it “Social media do’s and dont’s for CSR professionals” I recorded it and here it is: Im honored that … Continue reading

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Should you use CAPS LOCK in your online communication?

One of my absolute horrors in business, is when people use capital words to emphasize how strongly they feel about something . How wild it makes them feel. How much they want you to do something for them. I get … Continue reading

The ultimate guide to avoid physical store death

There’s a crystal shop in downtown Helsingør (the lovely city where I live) called Krystallen - a lot of my friends who live in the same city often talk about how it’s amazing that it hasn’t gone bankrupt yet, or been … Continue reading

“the influencers” – your path to branding success in your business or a perfect title for a horror movie?

So in these times with the “new facebook” I think it’s important to touch upon the influencers in this glammed up world known as the social web. In this social web where identities are polished to be liked and adored … Continue reading

My curly thoughts on facebook timeline – why so little visuals still ?

This morning I got access to the facebook timeline. My first thoughts was that it was kinda memolane.com meets about.me. (ps. you can get to play with it too – see how here) but here’s what I think about it … Continue reading

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The preconditions for viral effects

Viral effect is all I live and work by these days. Here’s something I have drawn up for you: I love to create infograms and stuff like that. I recently published my involvement manifesto. But today I give you something … Continue reading

The story of Henriette Webers involvement manifesto

Yesterday I launched the involvement manifesto – again. I’ve launched it already once – but I don’t believe that my homemade design skills did it justice. Therefore I let Amelie from Krawatt.se play around with it and here’s what she … Continue reading

Why you need a social media agency: taking social media from tactical to strategical

So there’s a lot of “why you don’t need a social media agency/strategy/something” going on in the blogosphere . As always these things amuses me, mainly because I see them as fingerpointing in a world of content. Where what is … Continue reading