I got back from Roskilde Festival sunday night. Monday was for catching up on stuff and today I feel like creative writing. It’s fantastic, because it’s one of the things I love the most, the total flow of needing to get things down on “paper” and shared away for inspiration.
These days I feel like im in some sort of vacuum waiting to burst out. It was the same when I released “return on involvement” in Danish last year. And with the english book “return on involvement” coming out + my new e-book (working title “social media value chain”, which I still need to find out if I can publish calling it a value chain without getting myself in trouble). Update: the e-book has ended up being called “rock your identity” and it consists of my social media value chain, described in details.
Another things that’s on my mind is the process of moving. We are (still) selling our gorgeous apartment and we’re moving back to my childhood home in Elsinore (about 50 km around from where we live now). Talking to the bank and facing the “when will your apartment be sold” question or “how many has been out to see it” makes me tired.
But – I turn to writing and researching for clients and myself. Now, one of the things that popped up in my curly head today, was a fun trick that I think will help you gather acknowledgement and fame (and make you into the rockstar that I KNOW you want to be).
One of the most important and interesting parts of my business is to figure out what people are saying about you. Both the lovers and the haters, the likers and ignorers (the people who ignore you for some apparent reason) and the rest who hasn’t had the chance to meet you yet. There’s a couple of things that always gets me going and makes me put myself on the spot all the time.
These things are the facts that:
– I believe that about 10% of all people in the world will be straight out negative about you. If you expect that, then the path to being your fullest self and daring to be different isn’t that hard. You will experience that some people thinks that what you’re most passionate about is the most stupid waste of time. Accept that these people are around and get going. Don’t focus on them. on the contrary I choose to believe a lot of people thinks that what I do kicks a**. I need to believe that – you do too.
– It takes quite a long time to get people to find out what you actually do – don’t worry they will come around if it’s for them.
– “They” will screw you over. it’s likely to happen so why not expect it?
– I will come out of every situation stronger.
– That you need to think about these things in a positive way, otherwise you wont publish your next piece of brilliant content, or the next – maybe it’s not exactly accurate, but it get’s your self-esteem up and makes you dare to be yourself. You’re on a special mission and nothing is going to stop you. You’re doing something that no one else has done before – because it has that magic touch of you on it.
But a way to direct this and to strategize around people, is to get aware of what it is that you want people to say about you. Put it down on paper.
So here’s the questions I asked myself (and my own answers below):
Why do you want the lovers to love your work ?
Because they think it rocks. Because it gives them value and that kind of “Henriette” insight and creativity that they didn’t know they where looking for. Because it’s made to inspire. Because it will make them more money and have their business running better… (and that’s also why I believe that Toothless Tiger (aka. my business) has been in business for 5 years, and is still going better than strong=)
Why should/would people hate you ?
If you think I’m an obnoxious woman, who likes to voice my opinion and whom you can’t stand. Don’t like me. Not even on facebook. Don’t retweet. Don’t sign up for my newsletter. It’s ok. Question my authority. Tell your friends to hate me too. I’m fine without you. No worries. You will be fine without me as well.
Why do they like what you’re doing ?
Because they are inspired by me and my work. They think I am a creative individual who gives them value.
Why do they choose to ignore you ?
One of the things I continuously say in my head is that they deliberately ignore me because they are afraid of me – sometimes I even say it’s because they are jealous. I need to believe thatÂ it’s because I am better, faster, smarter, sexier and more insightful than them
What do you want the in-betweeners to say after the first time the read/hear/see you ?
That I gave them insights they haven’t thought about. That my ideas where genuine. That they would love to work with me at some point.
This is a giving exercise to do. It helps you position yourself. Now look at the answers to your questions and figure out: how will you make it happen ?