Speak geek and enter!

Speak Geek and Enter

Something happened last week. I was nominated for the danish award “Ivækstprisen” together with editor-in-chief, Maria Fynsk Norup because of my work with  Geek Girl Danmark  and our startup Geek Girl Magazine. It was an extreme honour to be nominated – but what was even more extreme, was the response from the network – something I have been living high on ever since. It seems like I’ve struck a chord and it keeps humming.

Just wanted to thank you all and remind you that you can cast your vote for us here (even if you don’t speak danish – you just have to find my name and press “stem” =)

The scandinavian “female entrepreneurs who do startups” list

So a couple of days ago, Fast Company launched a “25 women-run startups to watch” list. Today I am advisoring the Copenhagen Startup Weekend teams – so this is the weekend of startups for me.  Anyway the Fast Company article had two awesome women in it, that I’ve had the chance to meet and fall a little bit in love with, Tara and Wendy who rocks. But I think we should have a scandinavian list as well. Seen from my perspective, it’s a great way of giving out information about what ladies are in the startup scene up here. I have defined the ladies on the list as people who are running startups themselves, and not agencies, blogs or consultants, but startups as in convenience and services for the public.

Now, I know the list could be better, I hope that there are more ladies in startups in Scandinavia, that I just don’t know about. SO : If there’s anyone you think is missing on the list – please let me know in the comments – I personally think that there could be so many more ladies on the list. Im totally missing some startups from Norway. Anyway have a look at it – and let’s see if we can build this out more – together.

Here’s my list, most of the ladies on are people I’ve been introduced to, met or who I see regularly, they are truely an inspiration to be around:


Heidi Harman founder RunAlong and co-founder of Geek Girl Meetup. Runalong is a female health community focusing on group runs or walks. Geek girl Meetup is an un-conference for Geek Girls taking place so far in Stockholm, Göteborg, Øresund and Copenhagen.

Anna Oscarsson is founder of  Kvittar – a startup with the purposeful and convinient aim of making all the receipts of Sweden index’ed and searchable.

Ulla-maaria Engeström founder of thinglink a startup aiming to turn photos into a surface for advertising, commerce, entertainment, search and social connection


Tine Thygesen is CEO of 23 video – a company that helps individuals do visual sharing. She’s also the former CEO of Venture Cup in Denmark.

Annika Lidne is the founder of Disruptive Media – a company that helps people to understand the revolution within digital media.


Maija Itkonen is the CEO of Powerkiss a company that does wirefree charging through surfaces and furniture.


Camilla Ley Valentin Partner in Queue-it – a virtual queue system that prevents website crashes during user peaks.

Natasha Friis Saxberg of Gignal – presenting your event online.



Mette Lykke, co-founder of endomondo a community based on free gps tracking on sports.


Malin Str̦man Рformer VP of Stardoll a game and fashion community for girls.


Silje Vallestad founder of Bipper – a safe mobile tool for your kids


Tina Aspaila founder of Eat.fi – a finnish national restaurant search and review site


Tuula Antola founder of Kaipaus – a company that makes beautiful scent dispensers – jewelry like.





Who control the conversation around women in media?

women in media hadley freeman

I have been doing some deep thinking again around who control the conversation around women in media. It came from the danish women network, Morgendagens Heltinder, where some of the members are real busy telling the network when they are in Danish magazines. With a lot of glam and glitter. Frankly I am so very tired of these cool women, displayed by the media, in the way the media wants to display them. So the “old” media – such as newspapers, magazines, tv, they ask you questions, you simply answer. They control the conversation around women in media. So they control the people.

They have the power – they ask the questions. They “scope” the interview or article or whatever. So they control the people.

New media, on the other hand,  whether it’s wiki’s, blogs, podcasts or whatever social media that puts you in charge, makes you control the conversation.
You do the thinking, you scope the questions, you put out there, into the world, what you genuinely want out there. And your customers ( and fellow networkers ) will answer – read you, know you!

You will be more reliable than you could ever be in the normal media.

You will be more visible…

Remember: you only get what you put out there. If you don’t ask the questions, you wont get the answers. If you don’t question the questions the glam magazines ask you, then nothing will change.

And later on: I revisited this blogpost – it’s still super relevant, and I have to add this:

Especially I have to highlight the Hadley Freeman quote, in the end of the movie that got me typing on this post again:


A lot of people has, over the years asked me why I am not pursuing a more “women-focused” PR approach. And one of the reasons is that I’ve had one women’s article written about me, and it literally had me crawling up the walls. All the cool stuff that I’ve told the journalist about me didn’t make the cut. My orange huge Luella Bartley bag did – as well as my hair routine to endorse products.

It’s not the world I live in.

It’s not a world I endorse.